Buscador de Tesis y publicaciones académicas

The Impact of Digital Marketing Strategies on Consumer Engagement in Business Fashion E-Commerce: A Systematic Literature Review

Riflah Adzahra , Afifah · Murniati, Murniati

The Impact of Digital Marketing Strategies on Consumer Engagement in Business Fashion E-Commerce: A Systematic Literature Review Data

Understanding User Attention and Engagement in Digital Marketing: An Eye-Tracking Analysis of Native Advertisements

Theodora Kremantala · Stefanos Balaskas · Maria Rigou

MANAGEMENT BY USING KEY METRICS IN INTERNET MARKETING

Nataliya Mamontova · Valerii Myronchuk · Oksana Panchenko

This article attempts to characterize the main metrics in the field of online marketing. Modern marketers use metrics related to their marketing performance goals because these data affect business performance, so it is important that they can be tracked. This allows for a measurable goal for your marketing campaign an...

IMPLEMENTASI DIGITAL MARKETING DAN STRATEGI PEMASARAN DALAM PENGEMBANGAN UMKM PADA DESTINASI WISATA POHON SERIBU SASAK RANAH PASISIE

Asraf Asraf · Mai Yuliza · Erdawati Erdawati · Sri Utami

This research aims to find the influence of digital marketing and marketing strategies on the development of culinary businesses using a quantitative study approach. The research population was 60, who were all culinary business people at this tourist attraction. Measurement of research variables was carried out using...

Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing

Saudah Sasa · Dodot Sapto Adi · Maulid Agung Triono · Fajar Supanto

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support s...

El marketing digital y el reclutamiento de estudiantes en instituciones de educación superior en Perú

Catherine del Pilar Cachay Silva

El objetivo de este estudio es determinar la relación entre el marketing digital y el reclutamiento de estudiantes en instituciones de educación superior en el Perú durante el año 2025. Se empleó un enfoque cuantitativo, con diseño correlacional y no experimental. A través de un muestreo no probabilístico intencional,...

Conocimiento y uso de las herramientas de marketing digital por estudiantes de la Universidad de Panamá, CRUV de Veraguas

Gil Ortiz González

El marketing digital, utiliza Internet y tecnologías digitales basadas en la web, como computadoras, teléfonos móviles y diversos medios digitales, para promocionar productos y servicios, generalmente se refiere a una estrategia de publicidad industrial en línea destinada a aumentar las ventas. Esta es una Investigació...

Sosialisasi Digital Marketing Melalui Konten Sosial Media Sebagai Upaya Menumbuhkan Minat Wirausaha Siswa MA Assa’adah Bungah

Fatihatus Sahliyah · Nur Fadhillah · Achmad Fahim

The purpose of this program is to increase student’s understanding of digital marketing, and using social media content in digital marketing strategy. This event was held in the form of socialization and training on creating Instagram content as a marketing tool. The socialization was carried out in the form of an inte...

Socialization of Digital Marketing as an Effort to Enhance the Capacity and Competitiveness of MSMEs in Jambangan Village

Lila Rahajeng · Tasnim Nikmatullah Realita

Purpose: This study aims to enhance the capacity and competitiveness of MSMEs in Desa Jambangan, Malang, through digital marketing socialization, addressing limited digital literacy and restricted market access. Method: The study employed an applied research approach using a community service method conducted in three...

Between Hype and Execution: Observed Gaps in Bangladesh’s Digital Marketing Industry

Rahman, Khandker Tahmidur

Bangladesh’s digital marketing industry has been defined as rapidly advancing and driven by innovation, supported by increasing internet usage and widespread use of digital platforms. However, everyday execution frequently shows significant operational and strategic difficulties which hamper the effectiveness of digita...