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In the modern digital era, digital marketing has become a vital tool for businesses to reach and engage customers effectively. However, with the increasing dependence on digital platforms, cybersecurity challenges have also emerged as a major concern for online con-sumers. This study focuses on identifying and analysin...
Afonso Celso Magalhães Madeira · Barbara Coelho Neves · Daniel de Jesus B. C. Branco
A apropriação da inteligência artificial pelo marketing digital torna-se mais uma ferramenta de manipulação para a criação de desejos e necessidades no usuário-consumidor, contribuindo para o aumento das vendas através da exploração e potencialização das vulnerabilidades do usuário-consumidor. Esta persona torna-se ass...
ChatbotsCommunication. Mass mediaTransformação digitalInteligência artificial
The rapid spread of digitalisation has increased the time individuals spend on digital platforms, leading to excessive content consumption, attention distraction, and cognitive overload. In this context, the digital minimalism movement has emerged as an approach that encourages individuals to manage their technology us...
Arizal Hamizar · Mohammad H Holle · Jacsy Tubalawony
This research investigates the role of e-commerce based on Marketing 4.0 in the transformation of businesses in the digital era. Through a theoretical study approach, the research aims to provide insights into the interplay between e-commerce, Marketing 4.0, and consumer behavior. The study begins by formulating clear...
Marketingeconomics and businesssocial sciencesBusiness Strategy
Lusia Tria Hatmanti Hutami · null Didik Subiyanto · null Alfiatul Maulida · null Banun Havifah Cahyo Khosiyono · y 1 más
Purpose This community service aims to MSMEs actors can implement digital marketing into their businesses, increase literacy and skills through lectures and training on Digital Marketing as a new means of developing MSMEs and motivate the importance of developing the quality of human resources through entrepreneurshi...
4. Educationeconomics and businesssocial sciences8. Economic growth
This study aims to identify and analyze effective digital marketing strategies in the era of Industry 4.0, focusing on the utilization of data to enhance customer engagement. The Fourth Industrial Revolution has significantly transformed business operations, particularly in the areas of data collection, analysis, and u...
This study aims to analyze the application of digital marketing to Batik Sembung SMEs in Kulon Progo in a review of strategic marketing management. This study used a qualitative descriptive analysis method with the object under study was the UMKM Batik Sembung in Kulon Progo, Yogyakarta. The results show that Batik Sem...
Background: Digital marketing has become crucial for companies to remain relevant and grow. One common marketing strategy used is through collaboration with affiliate marketing. However, many companies still need help selecting the best affiliate marketing, often relying on subjective approaches. Objective: This resear...
other engineering and technologiesengineering and technology
This study’s purpose and strategies are to unwrap factors for the adoption of digital marketing strategies in the success of e-recruitment in Bangladesh. It also focuses on organizational perception, brand value, candidate and employer e- recruitment decisions in Bangladesh. In order to achieve the research objectives,...
4. Educationeconomics and businesssocial sciences8. Economic growth
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