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In today's digital era, digital marketing is one of the keys to business success. One of the applications of digital marketing is copywriting techniques. This community service activity aims to increase knowledge, understanding, and implementation of information technology for digital marketing activities for MSMEs in...
4. Educationeconomics and businesssocial sciences16. Peace & justice
Annisa Mardatillah · Sri Yuliani · Miharaini Md Ghani · Rosmayani Rosmayani · y 1 más
The purpose of this study is to examine the research findings on algorithmic bias against cultural relevance in digital marketing. The significance of local media in affecting consumer views examined, as well as determining the impact of digital literacy on MSMEs' acceptance of culturally relevant marketing messages. T...
Abstract: Digital marketing is an all-encompassing term that makes marketing more practical than theoretical. Unlike traditional marketing, digital marketing is a versatile process that can combine one-to-one and mass marketing approaches with well-defined desired customers. This review article comprehensively examines...
Case StudyEffective Business Strategieseconomics and businesssocial sciences
Leli Nirmalasari · Alwiyah Alwiyah · Po Abas Sunarya · Aropria Saulina Panjaitan
Increasingly advanced facilities are produced by technological advancements, which can be employed as a medium in the growth of a customer satisfaction-focused organization. Applying digital marketing tactics in marketing activities is one example of technology integration. This study aims to investigate the theoretica...
Trends in digital marketing research have often been carried out by many researchers. This has spawned a deep interest and discussion about digital marketing in recent years. Evidenced by the increasing number of companies that recognize the use of digital marketing in selling and promoting their products. Digital mark...
Digital marketing is the promotion of products and services using the internet and digital technologies such as computers, mobile phones, websites and social media platforms. Digital marketing has been increasingly popular in recent years. Due to restrictions in travelling during the Covid-19 pandemic people spent more...
biological sciencesagriculture, forestry, and fisheriesagricultural and veterinary sciencesnatural sciences
The marketing performance of bag MSMEs in Bogor is a complex phenomenon and still faces challenges, such as limited resources, lack of digital technology utilization, and lack of effective partnerships. This makes it difficult for bag MSMEs to improve their competitive advantage and marketing performance. This study ai...
The development of digital technology has changed the interaction patterns between companies and customers, particularly through the increasingly widespread implementation of digital marketing in digital marketplace platforms. This study aims to analyze the impact of digital marketing on customer satisfaction and loyal...
The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so far there is no res...
agilityagile digital marketingeconomics and businesssocial sciences
Digital business marketing dapat diartikan sebagai kegiatan marketing sebuah brand dengan menggunakan platform digital atau media internet. Dan digital business marketing memiliki tujuan untuk menarik minat dari calon customer dan juga customer terhadap brand atau produk yang sedang di promosikan melalui platform digit...
economics and businesssocial sciencesBusinessEducation
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