Buscador de Tesis y publicaciones académicas

Analyze The Marketer Activity in Digital Era with Implemented Digital Ethic

Rezi Muhamad Taufik Permana · Syifa Fauziah Hamidah

Digital technology has become part of marketing activities for a marketer, every marketer is currently required to be able to implement digital marketing activities. On the other hand, the use of digital technology raises issues that are hotly discussed, especially ethical issues.This research was conducted with a qual...

Why is there a lack of digital marketing client-agency trust? An inductive thematic analysis of the contemporary challenges facing client-agency trust relationships

Iredale, S

This study examines the contemporary challenges facing client-agency trust relationships in a digital marketing setting. The digital marketing industry is currently struggling with a crisis of client-agency trust. Research has identified that client trust in digital marketing agencies is declining. However, current sch...

DIGITAL-ENVIRONMENTAL CONVERGENCE IN INNOVATION MARKETING: NEW APPROACHES TO SUSTAINABLE DEVELOPMENT

Gonchar, Olga · Buiak , Lesia · Ptashchenko , Larysa · Murenets , Iryna · y 1 más

At present, the global economy is reconsidering approaches to innovation and sustainable development apart from technological modernization. An automatic tool has eventually become a digital technology in the strategic management of new concepts as a main factor forming new models of interaction between business, gover...

The Impact of Artificial Intelligence Dimensions on Digital Marketing Outcomes: Perspectives of Marketing Managers in Jordanian Manufacturing Companies

Autoría no especificada

How Does a Digital Marketing Course in Indore Help Build Practical Career Skills?

upGrad

Digital marketing has become an important part of how businesses attract customers, build visibility and communicate with their audiences. From search engines and social media to paid advertising, content and analytics, companies increasingly rely on digital channels to support their business goals. This shift has also...

Pedagogical Strategies to Integrate Digital Marketing in the San Gabriel de Guachapelí Educational Unit: Estrategias Pedagógicas para Integrar el Marketing Digital en la Unidad Educativa San Gabriel de Guachapelí

García Paredes, Enrique Gabriel · Jácome López, Glenda Pilar · Martínez Pérez, Odette

Esta investigación explora estrategias pedagógicas para integrar el marketing digital en la Unidad Educativa San Gabriel de Guachapelí, ubicada en una zona costera con recursos limitados. Fundamentada en la necesidad de adaptar la educación a las demandas del mundo digital, el estudio tiene como objetivo aplicar estrat...

AI in International Marketing: How Digital Service Firms Standardize and Adapt Marketing Across Borders

Ojala Arto Kari Juhani · Mudiyanse Thilini Lakmini Wanduramba

THE ROLE OF MODERN INFORMATION TECHNOLOGIES IN ENSURING EFFECTIVE MARKETING PLANNING

Serhii Sviatenko

The article explores the significance and growing role of modern information technologies in the process of marketing planning within enterprises operating in the era of digital transformation. The focus is placed on identifying key IT tools that enhance the efficiency, flexibility, and accuracy of decision-making in t...

Estrategias de marketing digital en el sector de la moda de lujo. Interacción y redes sociales como herramienta necesaria

González Romo, Zahaira · Plaza Romero, Noemí

Las marcas de lujo se reinventan en sus estrategias de marketing y de negocio para adaptarse y acercarse a los mercados emergentes deseosos de consumir moda de lujo, es por ello que el marketing digital se transforma en una herramienta imprescindible para la comunicación de las marcas de lujo líderes en el mercado con...

Pemberdayaan Perempuan Di Era Digital Melalui Pelayanan Marketing Digital, Service Digital Dan Komunikasi Digital Menuju Desa Wisata Di Kecamatan Pulau Pinang

Iin Merdasari · Darius Antoni · Rosananda Oktala

This research aims to find out strategies for empowering women in developing villages in the digital era through digital marketing, digital services, and digital communication towards tourist villages in Pulau Pinang District, 2. to find out the driving and inhibiting factors for women's empowerment in developing villa...