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Nurul Inayah · Abdul Kholiq Syafa'at · Yunus Zamroji · Ahmad Said Naja
Business actors are slowly starting to leave conventional marketing methods and switch to digital marketing. Digital marketing is the marketing of products or services using digital technology via the internet, social media, cell phones, or other digital media. There are many advantages to getting from digital marketin...
economics and businesssocial sciences8. Economic growth1. No poverty
Trian Hermawan · Anggalia Wibasuri · Nitami Sugiyati · Aep Saefulah · y 2 más
This study examines how digital media and technology transform Starbucks’ marketing mix in international markets. Using a qualitative single-case study and document analysis, this article draws on Starbucks’ annual report, investor releases, official corporate documents, and academic literature on digital marketing, di...
Social media is used as a digital marketing strategy by many companies. This strategy is also implemented by SHIBIRU, a MSME which is engaged in the production of natural dyes. The purpose of this study is to find a digital marketing strategy as an effort to improve product marketing performance, analyze the inhibiting...
medical and health sciencesclinical medicineengineering and technology
In recent decades, we have witnessed an ever increasing concentration of companies towards the consumer. This has come as a result of various factors, of which an important one has been the digital revolution, which has empowered consumers by giving them access to information and access to one another on a global scale...
9. Industry and infrastructure4. Education16. Peace & justicenatural sciences
Background: The digital transformation imperative has accelerated organisational change, compelling micro-, small- and medium-enterprises (MSMEs) to rapidly integrate digital marketing with e-commerce and supply chain operations. Aim: This study investigated how the integration of digital marketing strategies with e-co...
supply chain operationscustomer experiencediffusion of innovation theorydigital marketing strategies
Abstract Digital marketing has become an important tool for businesses to reach customers and promote their products in an increasingly digital environment. For small and medium enterprises (SMEs), the use of online marketing platforms offers opportunities to improve market visibility and communicate with customers mor...
In the rapidly evolving digital era, companies are faced with the challenge of utilizing digital technology to increase brand awareness. Digital marketing and digital transformation have become major factors in strengthening brand awareness and creating a more personalized consumer experience. This study aims to analyz...
Research aims: This investigation seeks to examine how the incorporation of digital marketing influences sustainable marketing orientation and competitive edge among small and medium enterprises in Palu City, while also investigating value co-creation's moderating function in enhancing this connection. Furthermore, thi...
The rapid growth of digital technology and internet accessibility has significantly transformed marketing practices across the world. Businesses are increasingly adopting digital marketing strategies to promote products and services and to communicate with consumers more effectively. Digital marketing refers to the use...
There The Covid-19 pandemic has an impact on SMEs in Bantul, Yogyakarta. During a pandemic, SMEs rely on digital marketing to access consumers. This study aims to examine the effect of digital marketing capabilities on innovation capabilities, the influence of digital marketing capabilities on marketing performance, an...
9. Industry and infrastructureeconomics and businesssocial sciences3. Good health
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