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LINDA PERDANA WANTI · Rahmawan Bagus Trianto · Abdul Rohman Supriyono · Annisa Romadloni · y 3 más
Micro, Small, and Medium Enterprises (MSMEs) in Menganti Village, Cilacap Regency, play a vital role in driving the local economy, yet they face limitations in utilizing digital technology for product marketing. Most MSMEs still rely on conventional marketing methods, resulting in relatively limited market reach and co...
The worldwide pandemic of Covid-19 is having its influence on various sectors and had adequate impact of digital media marketing on consumer behavior at global, regional and local level. Most of the sectors were largely affected by the pandemic and created a lot of problems alike, with respect to employment, financial...
Digital media marketing, Consumer behavior, Covid-19.12. Responsible consumption3. Good health
The rapid growth of digital technology has transformed modern marketing, especially the “place” element of the marketing mix. Traditionally, place referred to physical stores and distribution channels. However, with the rise of social media platforms such as Instagram and YouTube, brand discovery and consumer interacti...
The aim of the article. The use of modern analytical platforms and digital tools in marketing analytics is becoming an integral part of marketing activities, enabling companies to enhance the efficiency of their operations and remain competitive in the market. This article aims to explore contemporary approaches and di...
Revita Desi Hertin · null Ahmad Pitra · null Hadi Wijaya
Micro, Small and Medium Enterprises (MSMEs) in Indonesia have made a huge contribution to the nation's economic condition. Digital marketing has brought about world changes, especially in the business world. Some of the issues faced by MSMEs today are in the product marketing process, from several marketing methods tha...
This community service program aims to increase the production and marketing capacity of the Rumah Batik Andalan Batik Business in Pelalawan Regency through assistance in implementing digital marketing. The implementation method includes a participatory approach with stages of needs identification, training, intensive...
Ulfa Wulan Agustina · Ismail Ismail · Nuris Lailatus Shobaroh · Moh Alawi · y 2 más
This study aims to evaluate the effectiveness of Microsoft Word training and digital marketing development through the Blogger platform in Menturus Village. The methods used are interview and observation methods involving 15 participants, consisting of local business actors and students of SDN Menturus. The approach wa...
Hazliza Haron · Azalia Abd Rahman · Afiza Hajemi · Nor Syafiqah Hasnan · y 1 más
Many B2B companies have invested in transformation technology, enhancing their digital marketing strategies. This study investigates digital marketing website touchpoints and explores their influence on customer preference in online transactions. The investigation proceeded with convenience sampling, and 311 electronic...
This Article Examines Virtual Marketing Strategies And The Way They Have An Effect On India's Speedy-Transferring Client Goods (FMCG) Commercial Enterprise. Because Of The Speedy Development Of Electronic Devices And The Growing Popularity Of Internet Use, FMCG Firms Are Increasingly More Turning To Virtual Marketing T...
Khaled Tawfiq Al-Assaf · Mariam Said Mahmoud Foriki · Tariq Samarah · Ayman Hindieh · y 4 más
This study aims to explore the impact of digital marketing elements on promoting local pharmaceutical products within the pharmacy sector in Amman city the capital of Jordan. The study identifies specific elements of digital marketing, including social media marketing (SMM), Content marketing, e-mail marketing, and onl...
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