Buscador de Tesis y publicaciones académicas

Strategic integration of human resource management and marketing in the digital business era: A systematic literature review

Hadi Suriono · Surya Bakti

This study explores the convergence of human resource management (HRM) and marketing within the context of digital transformation by employing a systematic literature review (SLR) approach to synthesize findings from 57 high-quality peer-reviewed articles published between 2010 and 2023. This review identifies key fram...

SAFEGUARDING LOCAL INNOVATIONS: LEGAL PROTECTION OF IPR IN MOJOREJO VILLAGE

Agus, Santoso Prabowo

The development of the digital world is so rapid and has penetrated the business sector, making companies compete with each other to find candidates for digital marketers to support their business. Therefore, it is not surprising that digital marketers are now a separate profession. In addition to thriving digital mark...

THE ROLE OF LANGUAGE IN DIGITAL MARKETING STRATEGIES TO IMPROVE THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN MAROS REGENCY

Rosnaeni Arsyad · Heriani Heriani · Haerawati Haerawati · Muhammad Fuad · y 2 más

This study examines the role of language in digital marketing strategies and its impact on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Maros Regency. Language plays a vital role in creating persuasive communication, attracting audiences, and maintaining customer relationships in digital platforms...

Extent of data utilization within digital marketing processes

Martin Kuchta

Abstract Data is currently the most valuable source in decision making process within digital marketing firms. The main aim of the article is to examine extension of data utilization within digital marketing processes. Research of the main aim was supported by two sub-goals, which focused on knowledge level of marketer...

The transformative and communicative impact of digital marketing in rural retailing: the case of flagstaff

Elvis Madondo

The rise of digital marketing has the potential to reshape consumer engagement and business strategies, particularly in rural retailing, where traditional marketing methods often dominate. This study examines the transformative and communicative impact of digital marketing in rural retailing, with a focus on Flagstaff,...

A IMPORTÂNCIA DO MARKETING DIGITAL PARA OS MICROEMPREENDEDORES DO MUNICÍPIO DE LARANJAL DO JARI-AP

William Ferreira de Souza · Rimara Silva Martins · Vera Lúcia Silva de Souza Nobre

Este artigo aborda a relevância do marketing digital para os microempreendedores de Laranjal do Jari, AP, em um contexto de crescente conectividade e desenvolvimento econômico local. Compreender as estratégias digitais adotadas pelos microempreendedores se tornou essencial para atrair novos clientes, ampliar a visibili...

OPTIMIZING DIGITAL MARKETING IN AN EFFORT TO INCREASE ONLINE SALES AT RAMLI COLLECTION

null Aisyah Laili Habibah Firdausi · null Putra Panji Respati · null Aries Kurniawan

This study aims to identify and formulate steps to optimize digital marketing strategies to increase online sales at Ramli Collection, a men's Muslim clothing brand. This study uses a qualitative approach with a case study method, involving three key informants: the owner, marketing manager, and consumers. Data were co...

Persepsi Generasi Z Terhadap Efektivitas Email Marketing Sebagai Media Komunikasi Pemasaran Digital

Ananda Nurfadhilah · Rici Tri Harpin Pranata

Email marketing merupakan salah satu strategi pemasaran digital yang banyak digunakan perusahaan untuk menjalin komunikasi langsung dan personal dengan konsumen. Penelitian ini bertujuan untuk menganalisis persepsi Generasi Z terhadap efektivitas email marketing sebagai media komunikasi pemasaran digital. Generasi Z di...

Social Media Marketing: Engaging with Consumers in Digital Era

Aleksandar Grubor · Olja Jakša

In technology driven world, social media has become one of the cornerstones for growing a successful business. As a costly-effective tool, it overcomes traditional media channels, improves word-of-mouth communication and transforms business models adjusting them to the next generation of interaction with whole market i...

Future of Digital Marketing: How Influencers have impacted digital strategies

Shireen Gupta