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null Alisha Nadine Aurellia · null Syti Sarah Maesaroh · null Adi Prehanto
The integration of TikTok Shop and Tokopedia has changed Indonesia’s digital commerce ecosystem and encouraged sellers to adapt their marketing strategies. This study aims to analyze the digital marketing strategy of Erha Store Official after the integration and identify its adaptation challenges. This research used a...
This study aims to determine the effect of digital marketing mix strategy on marketing performance through customer relationship management at Randusanga Indah Brebes Beach tourist attraction. Using quantitative and qualitative approaches, this research sample involved 203 respondents who were beach visitors who were t...
The article is devoted to the study of consumer behavior using modern marketing tools. The author proves that in today's dynamic digital world, where competition is fierce and market trends are constantly changing, it is crucial for business survival to have a comprehensive understanding of consumer behavior and be abl...
Artificial intelligence (AI) is becoming an important part of digital marketing. Marketers now use AI for personalized recommendations, customer service chatbots, targeted advertising, content creation, customer analysis, and other activities across the digital customer journey. These applications can make marketing co...
null Maulid Dina Rahmawati Ilham · null Rini Miftakhul Khoiroh · null Purwaningrum Puji Lestari
The development of digital technology has triggered significant changes in marketing and brand management, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to conduct a comprehensive analysis of the implementation of digital marketing and online branding as strategies for develop...
Sulhan Iskandar · David Kristian Susilo · Pudhak Prasetiyorini
This study analyzes the marketing potential of Suwar-Suwir, a traditional Jember product produced by the Candiber Suwar-Suwir Gallery in Kresek Village, Jember Regency. This product is a culinary icon made from fermented cassava (tape singkong) with a distinctive flavor. The research employs a descriptive qualitative a...
Abstract The agro-industry is undergoing a transformative shift in marketing strategies, driven by digitalization, evolving consumer preferences, and competitive pressures. This study examines the transition from traditional to innovative marketing practices, focusing on digital adoption, branding, supply chain efficie...
This community service activity, entitled Implementation of Digital Marketing on Basreng Basgoy Business, aims to analyze the SWOT factors (Strengths, Weaknesses, Opportunities, Threats), determine the STP strategies (Segmenting, Targeting, Positioning), and evaluate the implementation of the marketing mix strategy use...
The rise of digital platforms has dramatically transformed the way businesses engage with consumers, leading to anincreasing demand for personalized marketing strategies. Traditional marketing methods, which often relied on broad,generalized campaigns, are no longer as effective in the digital age, where consumers expe...
As technology evolves quickly, marketers are increasingly turning to marketing technology (MarTech) to ensure business success. This paper explores the state of MarTech today, its fundamental operational and strategic components, and how to work with these practices to make it a successful business. The discussion take...
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