Buscador de Tesis y publicaciones académicas

Penerapan Pemasaran Digital dalam Meningkatkan Akses Pasar UMKM (Studi Kasus pada UMKM Rosyana Collection di Kabupaten Pekalongan)

Gunawan Aji, Putri Wulan Sari, M. Riyyan

The presence of digital technology is used as a sign of technological change in a more advanced direction, one of which is the existence of the internet. The existence of the internet provides an opportunity for MSMEs to promote their products easily and efficiently. This promotion can be carried out using digital mark...

Marketing Strategy Agility and MSME Resilience: Navigating Post-Digital Consumption Behavior Shifts for Sustainable Economic Impact

Widya Nengsih · Ratnawita Ratnawita · Selfiana Selfiana

Changes in post-digitalization consumption behavior encourage Micro, Small, and Medium Enterprises (MSMEs) to adapt marketing strategies that are more flexible and responsive to market dynamics. This study aims to analyze the influence of marketing strategy agility on the resilience of MSMEs in facing shifts in digital...

ATRIBUIÇÃO DE MARKETING: OBSTÁCULOS E DESAFIOS NA MENSURAÇÃO DE RESULTADO NO MARKETING DIGITAL

FELIPE LEMOS PUPE

A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR - DIGITAL MARKETING SECTOR, CHENNAI.

Ms. K. Thrisha · Dr. K. Kokila

ODMT

ODMT

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DIGITAL MARKETING: CONSUMER BEHAVIOR

G. V. Butkovskaya · A. V. Statkus

Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the digital environment...

Navigating New Marketing Technologies, Channels and Metrics

Cvitanović, Petra Leonora

The goal of this paper is to analyse the advantages of today’s marketing technologies, marketing channels and marketing metrics and to identify the difficulties which companies face in navigating them. Modern technologies in all industries are drastically changing human lifestyle, interactions and expectations from the...

DIGITAL MARKETING STRATEGY, SERVICE QUALITY, AND CUSTOMER ENGAGEMENT: INVESTIGATING THE MEDIATING EFFECT OF CUSTOMER EXPERIENCE IN ASTRO'S QUICK COMMERCE PLATFORM

Rangga Aditya Pratama · Nur Hayati

The accelerated expansion of quick commerce has sharpened rivalry among digital retail platforms, compelling business actors to formulate robust marketing approaches and ensure excellent service performance in order to sustain customer involvement. This study was undertaken to examine the degree to which digital market...

Research & Development of Digital Marketing and Innovation in Commercial Automotive Industry

lashgari, soraya · abedi, sadegh · radfar, reza · airanban, javad

Automotive industry particularly, commercial automotive industry, ranks as a key industry in the economic growth. The necessity of investigating the research & development(R & D) activities of digital marketing and innovation in the form of a dynamic system in automotive industry based on the 3 variables: empowerment o...

Marketing Digital e o Comércio Eletrônico

Angeles Treitero García Cônsolo