Buscador de Tesis y publicaciones académicas

Digital Marketing in the Age of AI-Driven Personalization and Privacy-First Regulation: A Conceptual Review and Framework

Abhishek Kumar · Mariyam Ahmed · Jitendra Singh

Digital marketing has evolved from a supplementary channel of promotion into the dominant mode through which brands identify, reach, and build relationships with consumers. Since early reviews of the field characterized digital marketing primarily as the use of electronic channels – search, email, and display advertisi...

Marketing Digital e o Comércio Eletrônico

Angeles Treitero García Cônsolo

The Influence of Financial Technology and Digital Marketing on Customer Satisfaction of Aroma Bakery and Cake Shop ( Case Study of Generation Z Lubuk Pakam)

Stevani Willia · null Ade Gunawan · Dedy Lazuardi

This study aims to analyze the effect of financial technology and digital marketing on customer satisfaction at Aroma Bakery and Cake Shop, Bakaran Batu branch. The population for this study consists of 22,388 Generation Z individuals (aged 14–28 years old) in Lubuk Pakam, and quantitative data is used. Using the Slovi...

OZIQ -OVQAT MAXSULOTLARI EKSPORTINI MARKETING STRATEGIYALARI ASOSIDA OSHIRISH YOʻLLARI

Yunusov Baxodir Marisovich

The study analyzes the role of marketing strategies in increasing Uzbekistanʼs food product exports. Based on statistical and digital marketing analyses, an export volume forecast for 2025 –2027 has been developed, assessing the effectiveness of e- commerce, SEO, and social media marketing. The results indicate that ex...

MSME Sustainability Strategy Through the Application of Digital Marketing and Product Innovation in the VUCA Era: A Study of SMEs in Sukabumi City

Rizky Maulana · Alhidayatullah Alhidayatullah · Sandi Setiadi

This study aims to analyze the influence of digital marketing and product innovation on the sustainability of food MSMEs in Sukabumi City in facing the challenges of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. The research method used a quantitative approach with Structural Equation Modeling – Partia...

PLAN DE EMPRESA: E-COMMERCE, MARKETING DIGITAL Y AUTOMATIZACION PARA EL TURISMO INTELIGENTE

Lopez Velez, David

Se trata de un plan de empresa de una agenicia de marketing digital enfocada al sector turistico y en el documento se explica la viabilidad del mismo .

Tanaka, H. (Ed.). (2023). <i>Brand Strategy in the Digital Age.</i> Yuhikaku. (In Japanese)

Satoshi Akutsu

Facebook as Tool of Marketing in the Era of Digital Marketing

Dr. Jignesh B

EXPERIENCE IN MANAGING MARKETING ACTIVITIES IN SMALL BUSINESSES

Kholmatova, Mumtozbegim

This article covers small business entities, management styles, and the management process in digital marketing.The oldest businesses in the world are family-owned, including the Japanese construction firm Kongo Gumi, founded in 578. This article examines the experience of managing marketing activities in small busines...

Marketing digital para cursos MOOC. Redes sociales

Despujol Zabala, Ignacio

Se comenta el uso de las redes sociales como herramienta de marketing digital para promocionar los cursos MOOC