Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING AND E-BUSINESS MANAGEMENT: PRIVATE HEALTHCARE SECTOR IN UZBEKISTAN

Azimakhon D. Yusupova

This research examines the transformative influence of digital marketing and e-business management on Uzbekistan's private healthcare industry. As the country's demand for quality healthcare services rises, the incorporation of digital solutions emerges as a vital success component. The paper attempts to explore the Di...

Best Digital Marketing Agency in Lucknow

Srivastava, Saumya

Brandstailer is a professional digital marketing agency in Lucknow specializing in SEO, Google Ads, social media marketing, and performance marketing.We help businesses increase their online visibility, generate quality leads, and boost conversions through data-driven strategies. Our expert team focuses on delivering m...

QUANTITATIVE ANALYSIS OF DIGITAL MARKETING'S IMPACT ON APPAREL BUYING BEHAVIOR: A STUDY OF WOMEN CONSUMERS IN UDAIPUR CITY

Monika Bordia & Dr. Anil Jain

This research paper conducts a quantitative analysis of the impact of digital marketing on the apparel purchasing behavior of women consumers in Udaipur City. Utilizing primary data gathered from a structured survey of 428 respondents, the study examines the relationship between various digital marketing strategies—inc...

Exploring film marketing in the new age digital era. Four cases of marketing European art house film productions

Eirini Sifaki · Maria Papadopoulou

Short Course Digital Marketing sebagai Sarana Meningkatkan Animo Pendaftar Peserta Didik Baru di SD Muhammadiyah Kalangan

Tri Kuat · Arief Kurniawan

The location of SD Muhammadiyah Kalangan is located in Baturetno Banguntapan Village, Bantul, located within the village and not located on the edge of the highway, so that the location is less strategic to get the attention of the community. Promotion of new student admissions at SD Muhammadiyah Kalangan every year is...

Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Belma Rizvanović · Aneesh Zutshi · Antonio Grilo · Tahereh Nodehi

Bibliometric behavior of artificial intelligence and digital marketing sustainability

Mauricio Junior Santamaria Ruiz · Carlos Emanuel Jiménez Calderón · Andrés Ricardo Osorio Venecia · Anuar Alvarez Santodomingo · y 1 más

Implementasi Digital Marketing Dalam Mendorong Kinerja Pemasaran : Studi Kasus Pada Umkm Binaan Bank Indonesia Provinsi Maluku Utara

null Faujia Tilaar · null Ida Hidayanti · null Johan Fahri

Penelitian ini bertujuan untuk memahami proses implementasi digital marketing dalam meningkatkan kinerja pemasaran UMKM binaan Bank Indonesia Provinsi Maluku Utara. Dengan menggunakan metode penelitian kualitatif, studi ini melibatkan 7 UMKM binaan Bank Indonesia yang dipilih melalui pendekatan sensus. Data dikumpulkan...

Mediating Influence of Digital marketing on Consumer Behaviour: With Specific to Consumers of Skin care Products in Unnao region

Ms. Nighat Parween

This study investigates two core questions: (1) how emotional appeal differs between traditional marketing and digital marketing; and (2) whether digital marketing’s mediating influence on consumer behaviour is stronger in certain age groups and product categories. Using a descriptive quantitative approach, data were c...

Application of Digital Marketing Tools in the Music Industry

Rakušić Cvrtak, Katja · Perkušić Malkoč, Danijela

This article seeks to answer the question what kind of digital marketing tools are available today to musicians, producers, record labels and consumers. Which of the digital marketing tools should be used and for what purpose. A review of relevant literature and current research on the topic is given. Exploratory, qual...