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This article seeks to answer the question what kind of digital marketing tools are available today to musicians, producers, record labels and consumers. Which of the digital marketing tools should be used and for what purpose. A review of relevant literature and current research on the topic is given. Exploratory, qual...
music industrystreaming platformssocial mediadigital marketing
Marketing strategies are crucial in helping organisations attract customers, increase brand awareness, and strengthen customer relationships. In today\\\'s competitive business landscape, organisations need to adopt innovative marketing approaches to boost customer engagement and achieve sustainable growth. This study...
This paper investigates how digital marketing shapes tourist decision-making and booking preferences in the selection of travel destinations. Using a quantitative, survey-based approach with 107 respondents and Chi-square hypothesis testing, the study evaluates three key digital marketing factors: online search behavio...
This research explores the role of digital marketing in raising awareness about clean products as an effective tool within the framework of sustainable development. Clean products are gaining increasing importance in the global market due to the negative environmental impacts of traditional products. The aim of this st...
Gachibowli has rapidly transformed into one of Hyderabad’s most active technology and business hubs. With hundreds of IT firms, startups, and enterprise level companies operating in the region, the need for advanced online marketing support has grown tremendously. Today, every business whether it’s a small local store...
This study examines the impact of influencer marketing, customer interaction, and digital advertising on the brand image of Bali's tourism industry. A quantitative approach was employed, involving 190 respondents who were surveyed using a structured questionnaire. Data were analyzed using Structural Equation Modeling-P...
A evolução do conceito de Marketing e da sua consequente definição tem vindo a ser constantemente adaptada aos tempos e aos mercados. Atualmente, o marketing digital assume um papel primordial na vida das empresas, que devem estar presentes no meio digital e nas plataformas que o consumidor utiliza. A Mar Ibérica, empr...
Marketing de Servic?osDigital Marketing PlanMarketing Digitaleconomics and business
Digital marketing that utilizes social media has become an effective strategy for increasing brand awareness and reaching a wider audience. In this research, we explore tips and tricks for utilizing social media in digital marketing with a focus on increasing brand awareness. A quantitative descriptive method was used...
The influence of social media marketing on consumer behavior is a subject of paramount importance in today's digital age. This research investigates the impact of social media marketing strategies on consumer purchasing decisions, exploring the intricate interplay between digital advertising and consumer psychology. Th...
Performance Managementeconomics and businesssocial sciencesBusiness
In the rapidly evolving era of digitalization in 2024, the batik business Al-Barokah has successfully increased its revenue through innovative digital marketing strategies. Through qualitative research with a case study approach, the use of social media platforms such as Facebook, Instagram, and WhatsApp has proven eff...
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