Buscador de Tesis y publicaciones académicas

FUNCTIONAL VALUE AS A PREDICTOR OF PURCHASE INTENTION: EVIDENCE OF MEDIATION BY DIGITAL CONTENT MARKETING IN THE HOUSING MARKET

null Syifa Hanifa Salsabil · null Windarko

This study examines the effect of Functional Value on Purchase Intention with Digital Content Marketing as a mediating factor in the residential property market of South Tangerang. As digital platforms increasingly shape consumer evaluation processes, the interaction between perceived functional benefits and digital co...

Digital Marketing to Competitive Advantages of MSMEs in Kasongan, Kajigelem, Bantul, Yogyakarta

Kussujaniatun, Sri · Sujatmika, Sujatmika · Hartati, Anis Siti

This study discusses how to use digital marketing in marketing Micro, Small Medium Enterprise (MSMEs) products in Kasongan, Bantul. Digital marketing is an alternative for small and medium-sized businesses with limited promotional budgets. The use of social media such as Facebook, Whatsapp, Twitter, Instagram, Website...

Strategi Digital Marketing dalam Upaya Meningkatkan Brand Awareness pada PT. Magnesium Gosari Internasional

Fifiana Eka Anggraini · Rohmatin Agustina · Resya Nurdyawati

Transformasi digital telah membawa perubahan signifikan pada lanskap pemasaran, termasuk di sektor agribisnis. Penelitian ini bertujuan untuk mengevaluasi efektivitas strategi digital marketing yang diterapkan oleh PT. Magnesium Gosari Internasional dalam meningkatkan brand awareness melalui media sosial seperti Instag...

The Expanding of Village Digital Archive Management Competence and Marketing Development for Small and Medium Village Micro Enterprises

Silverius Tey Seran

This service aims to increase the competence of village officials in the village digital archives management and the development of marketing techniques for Micro, Small, and Medium Enterprises (MSMEs) in Jatiroke Village. This community service was motivated by the breakthrough and digital innovation of the West Java...

e Knowledge of the UKM Community on the Use of Digital Marketing Strategies in Ciherang Pondok Village, Kec. Caringin Based on Islamic Economic Perspective

Ardi Gusnadi Awaludin · Fariddudin Malikur Rahmat

The purpose of this research is to analyze people's knowledge and skills about digital marketing, especially in social media platforms for Small and Medium Enterprises (UKM) actors who can increase sales and profits. In this study the authors used a qualitative descriptive research methodology. The object of this resea...

Análisis del marketing digital vs marketing tradicional. Un estudio de caso en empresa tecnológica

Luis Alejandro Gazca Herrera · César Augusto Mejía Gracia · Jorge Herrera Ramos

El objetivo de la investigación fue realizar un análisis sobre la implementación del marketing digital versus marketing tradicional para determinar su eficiencia. Se hizo un estudio de caso en una empresa comercializadora de tecnologías con base en la aplicación de instrumentos validados para recaudar la actitud que te...

Impact of Digital Marketing on Sales Performance of TVS Motor Company

Autoría no especificada

PENGEMBANGAN "ANIS SNACK" MELALUI DIGITAL MARKETING DAN MEDIA SOSIAL

Ari Kuntardina · Latifah Anom · Dewi Rochmayanti

AbstrakProgram pengabdian masyarakat dilaksanakan di Desa Ngradin, Kecamatan Padangan, Kabupaten Bojonegoro. Desa Ngradin memiliki sepuluh Usaha Mikro Kecil Menengah (UMKM). Permasalahan yang dihadapi UMKM adalah kurang memahami cara melakukan promosi melalui media sosial dan digital marketing. Salah satu UMKM tersebut...

Implementasi Konsep Marketing 5.0 dalam Strategi Pemasaran UMKM: Studi Kasus pada Adaptasi Teknologi dan Human-Centered Approach

Andika Baskara · Nurhayati Nurhayati · Firdaus Firdaus

This study aims to explore the application of the Marketing 5.0 concept in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a focus on the challenges and strategies faced in adopting advanced technology in digital marketing. This study employs a descriptive–qualitative approach using a case study design...

Mapping the Future of AI-Driven Digital Marketing: Bibliometric Insights on Personalization, Ad Optimization, and Customer Engagement

Dewi Deniaty Sholihah

The rapid advancement of Artificial Intelligence (AI) has significantly transformed digital marketing, particularly in the areas of personalization, advertisement optimization, and customer engagement. Despite the growing number of studies addressing these topics, research remains fragmented, with limited integration a...