Buscador de Tesis y publicaciones académicas

The Influence of Digital Marketing and Content on Vacation Decisions at Lowita Beach Tourism Malabo Village Kae'E Regency Pinrang

Pandi Putra · Hamida Hasan

This study aims to know digital marketing and influential content to decision holiday in tour Beach Lowita Malabo in Village Kae'E Regency Pinrang and to find out alternative strategies that can be applied in the development of the coast Lowita Malabo. Study This is done with quantitative methods, describing and descri...

Análisis de la situación actual de las empresas de transporte de pasajeros intermunicipal en Bogotá frente al uso de herramientas de marketing digital.

Vargas González, Jessica Daniela · Rubio Moreno, María Paula

En un entorno empresarial cada vez más digitalizado, la implementación efectiva de herramientas de marketing digital se ha vuelto esencial para la competitividad y la supervivencia de las empresas. El presente estudio, se enfoca en el análisis de la situación actual de las empresas de transporte de pasajeros intermunic...

Pengaruh Digital Marketing Dan Digital Service Terhadap Kinerja UMKM

Dewi Rosita · Darius Antoni · Harun Samsuddin

The research conducted by the author aims to determine and analyze the influence of digital marketing and digital services individually and together on the performance of MSMEs of female entrepreneurs in Sirah Pulau Village, Merapi Timur District, Lahat. The research method used in this study is quantitative, using a q...

The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas

Makrides, Anna · Vrontis, Demetris · Christofi, Michael

Advertising through digital channels—known as Digital Marketing—is recognized for its transformative impact on companies and for its immense effect on brand–consumer relationships, as it enables interactions with customers at any time and in any place. Based on these realities, this study analyzes several digital platf...

MECHANISM FOR INTRODUCING DIGITAL MARKETING TECHNOLOGIES IN THE ACTIVITIES OF BANKS AND PRINCIPLES OF ITS IMPLEMENTATION

Bekmurodova Guzal Adkhamovna

This article discusses various mechanisms for introducing digital marketing technologies into the activities of banks and ways to implement them. The purpose of the article is to consider the issues of its application in the banking practice of our republic based on a review of the principles of operation of the mechan...

Effectiveness of Digital Marketing Strategies on Consumer Engagement and Brand Awareness

Autoría no especificada

Digital marketing from the perspective of the producer/seller in the SMEs of textile and clothing industry

Dimitrijević Dragan · Dimitrijević Natalija · Adamović Živoslav

The main component of generating high-quality, efficient and successful strategic marketing is, first of all, the definition of marketing strategies in accordance with business goals, that is, in accordance with the company's business strategy. Marketing strategy generation is the process of determining goals and choos...

DIGITAL MARKETING AND ADVERTISING TOOLS AS A FACTOR OF COMPETITIVENESS OF HOSPITALITY ENTERPRISES

Tatiana Romanchik · Dmitry Struk · Oleksandr Samoilov

The article reveals the essence of digital marketing tools and determines their impact on improving the effectiveness of advertising activities, shaping customer experience, and increasing consumer loyalty. The relevance of the research topic is determined by the growing role of digital technologies in the business pro...

Digital marketing and health sector: the case of Acibadem Hospital

Yücel, Ayşe Serra

Digital media and marketing over the past decade have been showing huge improvement. The proliferation of mobile devices with the development of technology has changed both our lifestyle and our way of purchase. Digital marketing supports and promotes our brand and our business beyond traditional methods by using the m...

Does knowledge management and digital marketing improve the performance of local food home industries?

Natelda R. Timisela · Febby J. Polnaya · Doms Upuy · Ernoiz Antriyandarti · y 2 más

Type of the article: Research ArticleAbstractThe purpose of this study is to analyze the roles of knowledge management and digital marketing in improving the perfor-mance of local food home industries (LFHIs), which are crucial to strengthening regional food security and community in-comes in the Indonesian archipelago...