Buscador de Tesis y publicaciones académicas

From Advertisement Integration to Co-Branding: Marketing Alliances Development in Digital Environment

Alexander Agenosov · Natalya Khmelkova

The paper provides a methodological explanation of the essence of shifting from the native advertising format (advertisement integration) to co-branding (brand alliance) involving companies and influencers (opinion leaders) that interact in the digital environment. Such a shift is interpreted by the authors as a proces...

A study on use of Social Media for implementing Smart Marketing Strategies

Thorat, Dr. Trupti Sandeep

Abstract: Digital marketing is widely used in many different industries in the present era. We both felt firmly that digital technology is taking the globe by storm. Individuals are using an increasing amount of digital data every day, but their marketing methods haven't kept up with this. In India, people are using th...

Implementasi Storytelling Marketing dalam Membangun Brand Identity pada Startupreneur Clothing Lokal

null Richard Andre Sunarjo · null Adam Faturahman · null Muhammad Faris Ariq

The rapid growth of social media has driven a shift in digital marketing strategies from conventional methods to narrative-based marketing. One highly relevant approach is storytelling marketing, a technique used to convey brand values and character to build emotional engagement with consumers in the digital era. This...

El marketing digital y su impacto en el comportamiento del consumidor

Ben Abdelmouamen, Soulayma

Todas las empresas apuestan hoy en día por el marketing digital, ya sea para la venta directa de sus productos, la promoción de su imagen o comunicación corporativa. Este trabajo aborda el tema del impacto que tiene el marketing digital sobre el comportamiento del consumidor

Utilization of Digital Marketing in Increasing Sales of Msme in Bengkalis Regency

null Juspiani Juspiani · null Yunelly Asra

This research project aims to utilize digital marketing to increase sales of Msme Martabak Mandor, Gatot Subroto street, Bengkalis City. Project implementation is carried out through 4 stages, namely (1) project preparation planning (2) project implementation planning, third (3) project completion stage, and Fourth(4)...

Impact of Digital Marketing on ITC's Brand Image: A Study of Digital Transformation

Mr. Sumir Bhattarai

Pengaruh Digital Marketing terhadap Peningkatan Volume Penjualan Kamar di The Patra Bali Resort & Villas

Luh Gede Putri Sari P · Suhardi Suhardi

This study aims to find out and analyze the influence of digital marketing consisting of Websites, Social Media and Online Travel Agents (OTA), on the volume of sales increase in the recovery period at The Patra Bali Resort & Villas. This research uses quantitative data types and takes the form of associative research....

Impact of Digital Marketing Strategies on Entrepreneurial Orientations of Jordan's Commercial Banks

Abdullah Al-Shourah

Technology finance has an increasingly significant impact on the state of the financial industry around the world, including Jordan. Digital marketing has the potential to improve the efficiency, creativity and value of financial services, which can contribute to the resilience and prosperity of customers. This researc...

Plano de marketing com foco do digital: caso do Centro de Estudos Progress

Dias, Carlos Miguel Silva

A célere evolução das tecnologias transformou profundamente a maneira como as empresas e instituições comunicam, promovem os seus produtos e serviços, e relacionam-se com o seu público-alvo. O setor educacional não é exceção a esse fenómeno, visto que as instituições de ensino, incluindo os centros de estudos, enfrenta...

Efficiency Of Beef Cattle Supply Chain Management Using Digital Marketing

Niswatin Hasanah · Budi Prasetyo · Nurkholis Nurkholis · Zilvanhisna Emka Fitri · y 5 más

This study aimed to analyze the efficiency of beef cattle supply chain management in Jember Regency during and after the Eid al-Adha period, and to evaluate the role of digital marketing in improving distribution. The research was conducted in July 2024 using a survey method with purposive sampling for selecting farmer...