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Digital marketing has been transformed by artificial intelligence (AI), especially in customizing customer interactions. This study investigates AI-powered tailored marketing and evaluates how it affects customer perceptions, engagement, and conversion rates. Results indicate that although AI improves the efficacy of m...
Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
Oana PRICOPOAIA · Adrian MICU · Irina Olimpia SUSANU
The correct application of digital marketing strategies has a direct impact on favorable results within a business. Social media marketing is not just a trend for a long time, now it has become a necessity, the company that stays only with traditional advertising can lose both existing customers and potential customers...
digital marketing strategysocial sciencesinterviewentrepreneurs
Agriculture is the backbone of the Indian economy. The majority of the citizens of this country are dependent upon the agricultural supply chain for the livelihood. This study shows the role of the workforce in this digital era for the e-marketing of agriculture products. E-marketing platforms (i.e., search engine opti...
2. Zero hungereconomics and businesssocial sciences1. No poverty
Abstract – Business Marketing is one of the prospective which has been tremendously affected by digital world in last few years. Digital marketing refers to doing advertising through digital channels. This paper provides detailed study of metrics to measure success of digital marketing platform and glimpse of future of...
Consumer behavior, preferences and expectations have changed tremendously with the drastic increase in the use of internet during the last few years. This behavioral shifts among the consumers causes an immense impact on marketing scenario as well. The unimaginable growth in online shopping causes the companies across...
9. Industry and infrastructureeconomics and businesssocial sciences
Primaraga Sumantri Indra Wicaksana · Indra Permana · null Rismawati · Wisnu Setyawan · y 1 más
The training, which aims to increase the knowledge of UMKM on the use of Digital Marketing and Social Media Marketing, will be carried out directly by holding seminars and workshops. This training will later be given by 5 speakers with participants from UMKM actors who produce ready-to-sell processed products in Hegarm...
Digital marketing innovation plays an important role in a company’s performance. Since this concept is quite new, there are not many empirical studies on the impact of marketing innovations. The purpose of this study is to examine the impact of digital marketing innovation on firm performance, consider the mediation ef...
economics and businesssocial sciencesfirm sizemarketing capability
Noor Hudha · Marjam Desma Rahadhini · Aris Eddy Sarwono
ABSTRACT The Covid-19 pandemic impacts sales of lurik cloth in Mlese Village, Cawas, Klaten, which continues to decline due to people isolating themselves at home. This study aims to analyze the influence of digital marketing on marketing performance through competitive advantage. This research is survey research. The...
Digital Marketing Security (FrameWork Created by Mohamed Amine Abassi) A Framework for Assessing Online Project Feasibility, Securing Marketing Strategies, and Sustaining Long-Term Business Growth.Digital Marketing Security occupies the grey zone between cybersecurity risks and digital marketing risks.
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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