Buscador de Tesis y publicaciones académicas

The Impact of Project Management Strategies on the Effectiveness of Digital Marketing Analytics for Start-up Growth in the United States

Rifat E Kaniz · Abdur Rahman Lindon · Md Atiqur Rahman · Md Asif Hasan · y 1 más

The U.S. startup ecosystem is a highly competitive one and for that reason project management (PM) strategies have to be dovetailed with digital marketing analytics to propel business growth. In this study, the influence of structured PM methodologies like Agile, Scrum, Waterfall and Hybrid on digital marketing analyti...

Digital Darwinism: Digital transformation, marketing and public higher in Greece

Makrydakis, Nektarios S.

El presente estudio aborda la posición del marketing y su transformación digital como función administrativa en las organizaciones públicas de educación superior en Grecia. El estudio partió de la necesidad de comprender las actitudes de los gestores de las universidades públicas griegas ante la necesidad de adoptar nu...

DIGITAL MARKETING, THE GAME CHANGER - A CONCEPTUAL FRAMEWORK

Dr. Poornima Y

“Times have changed drastically and quickly. The world we live in today is truly a Digital World and newer generations have different values, views, beliefs, preferences and attitudes that is shaping the way business and marketing should now be conducted” – Tony Corsini. Game changers are people who bring great ideas i...

Influencia del marketing digital en el posicionamiento y ventas de las medianas empresas en Ciudad Serdán, Puebla

Pascual Cortés Rodríguez · Pamela Campos Rivera · Stacey Daniela Pérez Fuentes · María Fernanda Pérez García

En este trabajo de investigación el objetivo es mostrar la influencia que tiene el Marketing Digital para aumentar el posicionamiento de la marca y el incremento de ventas ante clientes y en el mercado con el uso de plataformas digitales en las medianas empresas dedicadas al sector comercio de la localidad de Cd. Serdá...

CONCEPTUALISATION OF DIGITAL MARKETING AS A MARKETING SYSTEM

Yuriy Robul

Use of Digital Marketing in Marketing of Data and Information Services in Asia

Anwar Sanusi

Digital Marketing Communication as an Instrument in Social Responsibility Projects After the Earthquake in Türkiye

Mehmet Ekim Ayyıldız · Aşkim Nurdan Tümbek Tekeoğlu

The earthquakes that took place in Kahramanmaraş, Hatay, Gaziantep, Adıyaman, Adana, Malatya, Diyarbakır, Kilis, Osmaniye, Şanlıurfa, and Elazığ on February 6, 2023, at 04:17 and 13:24 Turkish Standard Time, resulted in significant property damage and fatalities. After these earthquake disasters in Türkiye, all governm...

Impacto das ações de marketing digital nas empresas do segmento de serviços da Serra Catarinense participantes do Programa Brasil Mais

Leonice dos Santos · Leandro Hupalo

A pandemia tem apresentado um novo cenário para as empresas e as ferramentas digitais, sobretudo para o marketing, tornaram-se indispensáveis na relação com os clientes, além de constituir-se como elemento fundamental para a continuidade dos negócios e o pilar financeiro de muitas empresas. O marketing digital une esfo...

Inequality among residents and enterprises in the Latvian online market of digital marketing

Čižo, Edmunds · Bogdanova, Nelly · Mietule, Iveta · Kokarēviča, Anita · y 1 más

Despite the widespread adoption of digital technologies and their potential to break down traditional barriers in business and communication, many Latvian residents and enterprises still lack access to digital marketing tools and the advantages they offer. This article aims to analyze inequality among residents and ent...

THE ROLE AND OBJECTIVES OF MARKETING IN THE CONTEXT OF CIRCULAR ECONOMY DEVELOPMENT

Yuriy Robul

The article considers the role and place of marketing in the socio-economic system, which operates on the principles of a circular economy. The need for a systematic consideration of marketing at the national economy level with involvement of macromarketing categories and concepts is shown. Accordingly, marketing shoul...