Buscador de Tesis y publicaciones académicas

Effectiveness and Efficiency of Digital Marketing Strategies in the Process of Conversion Rate Optimisation in E-Commerce

Nektarios Makrydakis · Dimitris Spiliotopoulos · Afroditi Lymperi

Conversion Rate Optimisation (CRO) has emerged as a central strategic priority in e-commerce management, yet its positioning within the broader interactive marketing paradigm remains theoretically underdeveloped. Interactive marketing, defined as a multi-directional value creation process through active customer connec...

Marketing and Communications plan

Autoría no especificada

MARKETING COORDINATION OF INNOVATIVE PROCESSES IN THE CONTEXT OF DIGITALIZATION

Olha Priadko · Hanna Chmil · Kateryna Olinichenko

Digitalization is a change of the business form in the context of digital reality, taking data into account. The authors considered the main definitions of the digital economy as a concept. Digitalization is one of the key directions in the marketing strategy of business development. This procedure finds its applicatio...

A EVOLUÇÃO DO MARKETING 1.0 AO MARKETING 7.0: TRANSFORMAÇÕES TECNOLÓGICAS, COMPORTAMENTAIS E ESTRATÉGICAS NA ERA DA INTELIGÊNCIA ARTIFICIAL

Alessandro Manoel Moreira, MOREIRA, A. M. · Denise Cristina Dallaqua Moreira, MOREIRA, D. D.

RESUMO A evolução do marketing expressa mudanças profundas na relação entre organizações, consumidores, tecnologias e sociedade. Do Marketing 1.0, centrado no produto e na produção em massa, ao Marketing 7.0, associado à inteligência artificial generativa, hiperpersonalização e ecossistemas digitais preditivos, observa...

Digital Marketing Support and Business Development Using Online Marketing Tools: An Experimental Analysis

Ari Warokka

Website and marketing materials

Autoría no especificada

Digital Marketing System for Fishery Industry Products (literature review)

null Lis M. Yapanto

Conduct a literature study regarding digital marketing of fisheries industry products in Indonesia. The advantages gained when marketing fisheries product commodities online include being efficient in terms of time, costs and energy for carrying out promotions. The online system can be accessed by anyone, anytime and a...

Optimalisasi Pemasaran Digital Syariah dalam Meningkatkan Daya Saing dan Pendapatan UMKM Kerajinan Songkok di Karanggengeng Lamongan

null Ainia Arrizah · null Ach. Zakariya · null Moh. Maulana Firmansyah

The progress of digital technology provides possibilities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness and revenues, particularly in the Songkok craft industry located in Karanggeneng, Lamongan. Nevertheless, incorporating digital marketing that aligns with sharia principles present...

Strategi Digital Menuju Kesuksesan Perusahaan Pialang: Optimasi Pemasaran Dan Kualitas Produktivitas Dalam Bersaing

null Ni Matul Azizah · null Sulastri Irbayuni

This journal article discusses the influence of digital marketing strategies in advancing competitive brokerage firms. Optimized marketing and quality productivity are keys to the achieving company success or in other words, finding the efficiency point in the marketing strategy that is most suitable for brokerage comp...

Impact of Digital Marketing Strategies on Consumer Behavior in Emerging Markets: A Case Study and Qualitative Analysis of Key Techniques

Imran Ahmed Siddiqui

This study explores the impact of digital marketing strategies on consumer behavior in emerging markets, employing a qualitative research methodology with three real-world case studies. The research focuses on key themes such as localization and cultural adaptation, influencer marketing, and mobilefirst strategies. Fin...