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This research aims to find out how much influence price and digital marketing have on consumer satisfaction with the decision to visit as an intervening variable at Puncak Lawang. The method used was accidental sampling, namely visitors to Puncak Lawang. The research results showed that: there is an influence of price...
Rizki Indrawan · Eka Septriarini · Lukni Burhanudin · Marlina Marlina · y 1 más
Currently, the problem of the lack of understanding of SMEs regarding digital promotion in Ngamprah District has resulted in the product being less exposed to the wider community. The purpose of carrying out this activity is so that industrial players in this area can digitize their products without knowing the locatio...
Social sciences (General)H1-99Hmedia and communications
This research was conducted to find out whether there is an influence of Digital Marketing, Brand Image and Brand Awareness on purchasing decisions for Moisturizer products. This research method uses a quantitative approach with the population of Sidoarjo people who have bought Moisturizer products and are more than 17...
Nanda Ameliany · Sufi Sufi · Lisa Iryani · Yuli Santri Isma · y 1 más
In an increasingly digital economy, many micro, small, and medium enterprises (MSMEs) face challenges in adapting their marketing strategies to remain visible and competitive, particularly in rural or underserved regions. This study investigates how MSMEs in Sawang District, North Aceh Regency, experience and perceive...
In this digital era, digital marketing and information systems can prove to be a vital tool in driving sustainable behaviour among consumers. This research paper aims to explore how sustainable branding in the digital era is very important in shaping and influencing consumers. With an ample number of brands growing and...
Sustainable BrandingSustainable CommunicationSocial Networkseconomics and business
The rapid digitalization of marketing practices has significantly transformed the way businesses engage with their customers, particularly in the B2C segment. However, the adoption and integration of digital marketing strategies remain uneven across different regional and economic contexts. This study focuses on the Re...
entrepreneurial marketing5. Gender equalitysocial sciencesEconomic history and conditions
This study examines the implementation of a hybrid learning model to enhance sharia marketing skills through social media and mobile applications among creative economy actors. By combining online and face-to-face learning, the model aims to provide flexibility and a comprehensive learning experience aligned with shari...
This article discusses the formation of the theoretical and methodological foundations of the development of digital marketing through the concept of digitalization, in particular, the concept of digital business models and the digital market ecosystem.
Oliveira, Fábio Lira de · Silva, Ana Kelly Batalha da · Moura, Deusiane Andrade de · Roberto, José Carlos Alves · y 1 más
O presente artigo tem por objetivo principal apresentar uma proposta de intervenção na área do marketing digital na empresa Distribuidora Barros, situada na cidade de Manaus-AM. Trata-se de uma empresa do segmento de distribuição de bebidas de pequeno porte, na qual verificou-se por meio do diagnóstico organizacional q...
Marketing Digitaleconomics and businesssocial sciencesRedes Sociais
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, contributing significantly to the Gross Domestic Product (GDP) and job creation. However, in the digital era, many MSMEs face challenges in adopting effective digital marketing strategies. This study aims to analyze the relationshi...
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