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Purpose: This mentoring activity in Klampar Village, Proppo District, Pamekasan, focuses on economic development through the MBKM KKN-T UTM 2024 program. The aim is to optimize local resources and enhance human resources by targeting strategic development areas. The proposed program, themed “Mentoring for Financial Man...
With the changes in people’s shopping methods and the diversification of the online shopping market, the advantages of small and medium-sized enterprises applying social media and digital marketing are becoming increasingly obvious. This article uses survey and interview methods to understand the opinions and feedback...
Consumer interest in online shopping has become increasingly crucial. The accessibility and security offered by e-commerce platforms have attracted consumer interest. The objective of this research is to examine the role of trust in mediating the influence of digital marketing and live streaming on purchase intention....
Abstract Social media platforms provide brands with interactive tools to enhance consumer engagement, increase exposure, and build customer loyalty. Given the pervasive influence of social media, this paper investigates the crucial role of these platforms in shaping consumer purchasing decisions and their overall impac...
In the current era of increasing cyber threats, it is important to understand the role of marketing strategies in improving cybersecurity. This paper analyzes how effective marketing strategies, particularly those related to SEO, can reduce attack vectors and limit user profiling of phishing sites and other malicious a...
Edelwis Tiara Poespa Mayendri · Tri Wahyu Retno Ningsi
Purpose: This study aims to explore marketing communication strategies for consumable products in emerging markets, with insights drawn from Indonesia’s rapidly evolving digital commerce environment. As competition intensifies in terms of price, product quality, and promotional activities, businesses face growing chall...
This article examines marketing strategy improvement as a key internal factor in strengthening the competitiveness of commercial banks, combining a review of services-marketing and bank-marketing theory with an empirical analysis of Uzbekistan’s banking market. The marketing-mix, relationship-marketing, service-quality...
With the development of the global digital economy, marketing in various industries is gradually transforming and upgrading towards digitalization, and omnichannel marketing has become the latest model for marketing upgrading in various industries. Omnichannel marketing for tea companies encourages them to sell and pro...
Business, Economics and Managementeconomics and businesssocial sciencesBusiness and Management
Benedict Sulaiman · Ni Putu Diah Utami Darmayanti · Iva Nur Faridah
The global healthcare industry is undergoing a significant transformation driven by technological advancements and evolving patient expectations. This study aims to analyze the challenges and adaptations of digital marketing strategies in Indonesian hospitals, emphasizing the transformative impact of digital platforms...
Purpose: This study aims to address the limited digital marketing capabilities of iCatGroomer, an MSME in Salatiga, which struggles with insufficient human resources for content creation and the absence of an official website. The research highlights the importance of strengthening digital presence to enhance competiti...
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