Buscador de Tesis y publicaciones académicas

CONTRASTS OF CONTEMPORARY MARKETING

Rončević, Ante

In the time of the 4th Industrial Revolution, based on new technologies and new paradigms, new entrepreneurial ventures, and new business models are developing. At the same time, consumers' awareness of their new role and market power is being brought to them by laws and new communication technologies. In these and suc...

Pengaruh Strategi Digital Marketing Terhadap Peningkatan Penjualan Produk di E-Commerce

Wardah Faradiss · Sukamto Sukamto

Kegiatan ini bertujuan untuk menganalisis pengaruh strategi digital marketing terhadap peningkatan penjualan produk di platform e-commerce, khususnya melalui fitur live streaming TikTok. Studi kasus ini dilakukan pada Toko Variasi Sandal, yang memanfaatkan live streaming sebagai salah satu strategi pemasaran digital. P...

Transformasi Manajemen Pemasaran di Era Ekonomi Digital dan Implikasinya terhadap Pembangunan Berkelanjutan

Loso Judijanto · Retno Wulansari

The transformation of marketing management in the digital economy era presents significant opportunities for enhancing sustainability and fostering development in Indonesia's creative economy. This study examines the relationships between digital marketing transformation, business sustainability, and sustainable develo...

THE ROLE OF DIGITAL MARKETING TOOLS IN THE TRANSFORMATION OF BANKING SERVICES

Khodjayev Aziz Avazkhonovich

The banking sector is undergoing a significant transformation driven by advancements in digital marketing tools, reshaping how financial services interact with customers. As digitalization becomes increasingly pervasive, traditional marketing approaches are becoming less effective, necessitating a reevaluation of strat...

The Role of Local Wisdom in Increasing the Competitiveness of the Creative Economy of Ulos in North Sumatra Province Through the Green Digital Marketing Model

null Sugito · Adelina Lubis · Rizki Muliono

Objective: This study explores the role of local wisdom in enhancing the competitiveness of Ulos, a traditional cloth from North Sumatra, through a green digital marketing model. The research focuses on identifying the local wisdom in Ulos, analyzing its impact on the creative economy’s competitiveness, and developing...

UTILIZANDO CAPTCHAS PARA GARANTIR A SEGURANÇA CONTRA FRAUDES NO MARKETING DIGITAL / UTILIZING CAPTCHA TO GUARANTEE SECURITY AGAINST FRAUD IN DIGITAL MARKETING

Rodrigo Alves Costa · Ruy José Guerra Barretto de Queiroz

Digital Marketing untuk Penguatan Penjualan UMKM

null Putra Armawan · null Glorysha Simbolon · null Kholillah Azahra Barus · null Raka Ayub Pratama · y 2 más

The development of digital technology has brought significant changes to marketing strategies, including in the Micro, Small, and Medium Enterprises (MSME) sector. This study aims to design a digital marketing strategy that can increase sales at Lontong Bang Haji MSMEs in Medan City. The research method uses a case stu...

Optimizing Digital Marketing Strategies for MSME: A Case Study of Nostalgia Coffee

null Lady · Lara Meilani · Fendy Cuandra

The current trend in digital marketing presents a significant opportunity, particularly for Micro, Small, and Medium Enterprises (MSMEs) in the Industry 4.0 era. Digital marketing offers many advantages over traditional methods, especially its ability to track and measure strategic effectiveness. This research aims to...

Investigating the Role of Digital Marketing and Entrepreneurial Orientation on Competitive Advantage via Product Innovation: Evidence from Indonesia’s Leather Craft Small Medium Enterprises

Mochamad Yasin Noer · Arianis Chan · Pratami Wulan Tresna · Ratih Purbasari

The leather industry in Garut Regency, Indonesia, encompasses the entire production chain from sheep farming to leather craft manufacturing. This study examines the influence of digital marketing and entrepreneurial orientation on competitive advantage, with product innovation serving as a mediating variable. Using Str...

The Impact of Digital Marketing on Consumer Buying Behaviour in India

Pala, Rasmi Raj

Abstract Digital marketing has fundamentally reshaped how Indian consumers discover, evaluate, and purchase products and services. Driven by rapid smart phone penetration, affordable data, and an expanding e-commerce ecosystem, India has transitioned from a predominantly offline, relationship driven retail culture to a...