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Digital transformation continues to reshape higher education institutions through the use of online learning systems, digital communication platforms, and technology-based student engagement. Despite these developments, empirical studies examining the combined influence of digital learning and digital marketing on high...
Ahmad Iskandar Rahmansyah · Joni Hendra · Dwi Iryaning Handayani · Siti Masluha · y 3 más
With a premium, halal-certified quick Ginger-Turmeric-Temulawak product, the Bayu Segara fishermen's organization has great difficulty growing their company. Important problems include underutilization of the potential of the product, poor digital expertise, limited manual marketing efforts, and limited promotional rea...
This study aims to identify the need to improve the digital marketing readiness of Cibaduyut shoe and footwear craftsmen. Cibaduyut is one of the largest and oldest local shoe and footwear industry centers in Bandung City that is in demand by both national and international markets. However, several problems were found...
Lalu Hendra Maniza · Dedy Iswanto · Sudarta Sudarta · Candra Candra · y 1 más
This study seeks to explore the effects of digital marketing, product quality, and customer relationship management (CRM) on consumer loyalty within the context of online retail. Employing a quantitative approach, the study conducted a survey among 91 respondents, comprising 34 males and 56 females. Data collection ins...
Titus Kristanto · Wachda Yuniar Rochmah · Eka Cahya Muliawati · Rachman Arief · y 3 más
The creative industry in Indonesia, particularly the home industry, is experiencing rapid growth due to the presence of various product innovations that cater to increasingly diverse market needs. The home fishing rod industry faces difficulties in expanding the market and increasing product sales. One of the main obst...
Relationship marketing is a business imperative of the future based on communication and continuous cooperation. Today’s marketing is in need of digi- tal support in order to satisfy modern market’s desires. Consumer behaviour trends and dynamic market require a specific e-approach to creating and delivering business a...
company differentiationeconomics and businesssocial sciencesbenefit from using a marketing agency service
This study aims to analyze the influence of digital green marketing and ease of application on customer loyalty of BRImo users. The research sample consisted of 100 respondents using BRImo who were selected by purposive sampling. Using a quantitative approach and multiple linear regression analysis, this study examines...
The study analyzes digital marketing strategies in the promotion of physical K-pop music albums in Indonesia. The scope of the study is on the strategies used by the music industry to increase the visibility and sales of physical K-pop albums. The study also examines the benefits of purchasing physical albums and the r...
Fitri Umardiyah · Anita Rohmatul Ummah · Noviana Nur Sholihah · Iin Baroroh Ma'arif · y 1 más
Businesses use the internet as a source of information and as a marketing and sales tool. Digital sales and marketing can also reach more potential consumers. The rapid phenomenon of digital information has become a place to shift a business from conventional sales and marketing to digital. However, not all business ac...
Izharuddin Pagala · Reina A. Hadikusumo · Andriya Risdwiyanto · Scherly Hansopaheluwakan · y 1 más
The rapid advancement of digital transformation has significantly changed customer behavior and challenged retail companies to deliver seamless experiences across multiple channels. This study aims to examine the role of omnichannel marketing in optimizing customer experience within retail companies during the digital...
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