Buscador de Tesis y publicaciones académicas

Optimizing customer experience through omnichannel marketing in retail companies during the digital transformation era

Izharuddin Pagala · Reina A. Hadikusumo · Andriya Risdwiyanto · Scherly Hansopaheluwakan · y 1 más

The rapid advancement of digital transformation has significantly changed customer behavior and challenged retail companies to deliver seamless experiences across multiple channels. This study aims to examine the role of omnichannel marketing in optimizing customer experience within retail companies during the digital...

Digital and Social Media in Social Marketing: Trends, Challenges, and Opportunities

Sukriti kanda · Shreya Jaiswal · Sakshi Kumari · Nanika Sharma · y 1 más

Abstract The new age of communication made possible by digital and social media platforms presents significant opportunities for organizations to reach and engage audiences especially in the realm of social marketing. The aim of social marketing is to encourage behaviour and activities that will benefit society in gene...

Pemberdayaan Masyarakat Melalui Digital Marketing Sebagai Media Promosi Era Pandemi Covid-19 di UMKM Kelurahan Muarasari

Aulia Yasmin Syah

Covid-19 telah memaksa kita untuk meminimalisir kegiatan outdoor. Akibatnya, saat ini lebih banyak orang yang melakukan berbagai aktivitas secara online mulai dari kegiatan belajar, bekerja, berbelanja, dan lain- lain. Sebagai pemilik bisnis, kita harus bisa memanfaatkan kondisi tersebut. Permasalahan dalam pemasaran p...

The Influence of Digital Marketing Literacy on Entrepreneurship Behavior among Public University Students in Malaysia

Thennarasi Moorthy · Sheerad Sahid

Economic evaluation of digital marketing management at the enterprise

Yuliia Tataryntseva · Oleksandr Pushkar · Olena Druhova · Svitlana Osypova · y 2 más

The meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the...

Quantitative analysis of digital marketing and consumer behavior of Kazakhstanis in the digitalization Era

Ye. B. Otynbay · M. T. Davletova · V. V. Gerasimenko

In the context of rapid digitalization and the growing involvement of Kazakhstani consumers in the digital environment, studying the impact of digital marketing tools on consumer behavior becomes increasingly important. Interaction between brands and customers through e-mail newsletters, social media, loyalty programs,...

Penguatan UMKM Produk Herbal melalui Penerapan Proses Produk Halal dan Pemasaran Digital

Diah Agustina Prihastiwi · Erni Puji Astutik

The decades-old herbal products are one of the potentials owned by Trasan Village, Bandongan District, Magelang Regency. Because of the products’ perceived efficacy, their longevity is assured. The products have not received halal certification, thus one of the issues these businesses face is that marketing is still do...

Digital Marketing’s Effect on Middle East and North Africa (MENA) Banks’ Success: Unleashing the Economic Potential of the Internet

Robert Gharios · Bashar Abu Khalaf

One new factor driving the banking industry towards long-term, high-quality growth is digital marketing, which has arisen within the framework of the digital economy. The purpose of this research is to examine the effect of digital marketing on the financial results of MENA banks from 2010 to 2023. The research examine...

La influencia del marketing digital y el crecimiento en ventas de organizaciones de comercio y servicios en Colombia

Bolívar Pérez, Yanira Fernanda

El mundo conoce el término Marketing Digital, no obstante, en las micro, pequeñas e incluso en las medianas organizaciones su implementación no ha sido lo esperado. De hecho, existe una brecha marcada entre este anterior grupo mencionado y las grandes organizaciones, quienes son las que hoy se fructifican de las bondad...

The Effect of Digital Marketing and Digital Administration Policies on Patient Retention through Health Service Satisfaction at Advent Hospital Manado

Melissa Abigael C Mawa · Nurdjannah J Niode · Adrian Umboh

The rapid digital transformation in healthcare has driven hospitals to adopt digital marketing and digital administration policies to improve patient satisfaction and retention. However, empirical evidence on the mechanisms linking these policies to patient retention remains limited, particularly in Indonesian private...