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This research aims to find out whether influence between digital marketing and brand image on purchase interest. This research was conducted on economics Students faculty of 2019. The research sample and the sampling technique used purposive sampling. Data analysis uses multiple linear regression. The results of the an...
Cornellius Seno Adriano · Alifah Nur Rahmawati · Shandy Aditya · Sabo Hermawan · y 1 más
This study investigates the impact of digital marketing strategies within Indonesia’s burgeoning social commerce sector on national economic growth during 2020–2025. Indonesia, characterized by rapid digital transformation and a growing digital economy valued at USD 124 billion by 2025, faces challenges such as regiona...
Introduction: The global economic environment transforms entrepreneurship and marketing through digital innovations, which present businesses with new growth potentials and create substantial obstacles. Organisations must adapt business models to a swift economic transformation because society increasingly depends on d...
Dieguez, Teresa · Rodrigues, Maria João · Brito, Manuela · Lobo, Carla Azevedo
This article explores the articulation between strategic and operational marketing in the digital Era, with a focus on sustainability and omnichannel/optichannel innovatio. [...]
Marketing 6.0economics and businesssocial sciencesStrategic marketing
null Selvy Kumala Sari · null Wahju Wulandari · null Survival Survival · null Dian Candra Dewi
A critical phase in the consumer decision making process is buying interest, which is frequently impacted by the marketing mix that the business uses. Through digital communication and word of mouth, successful marketing efforts raise brand recognition, develop a favorable brand image, and cultivate trust, all of which...
Muhammad Bahrul Ulum · Stephanie Ellenesia Saragih
The COVID-19 pandemic has become a new challenge for most societies worldwide, significantly impacting the economic sector. For this reason, online community empowerment is an alternative, given the rapid development of technology. This pandemic has pushed people to shift to digital technology, including the increasing...
covid-19; msmes; digital marketing; human rightseconomics and businesssocial sciences8. Economic growth
This study aims to analyze the impact of price, product quality, and digital marketing on the repurchase interest of the environmentally friendly detergent 'So Soft,' with customer loyalty as an intervening variable. The research was conducted in Sidoarjo District, Sidoarjo Regency, with respondents aged 17-45 years. T...
Product QualityRepurchase Intentioneconomics and businesssocial sciences
Raniasa Putra · Arrahman Syafebri · Yuni Permatasari · Juliantina Juliantina · y 1 más
This community service program supports the SME “Ikan Giling Sukat” by enhancing product quality, innovation, and sales through training in production, business management, and digital marketing. The partner’s challenges include limited facilities (freezer, vacuum sealer), low worker skills, lack of product innovation,...
Auliya Shofi · Maryatul Aini · R. Muhammad Alif Nuurulloh · null Dian Eswin Wijayanti
The village of sotabar is one of the villages where the majority of its inhabitants work as fishermen so that some of the village people have a business using processed seafood. In the process of marketing, the village people have not made the most of the Internet media, due to the lack of facilities and information as...
The purpose of the study is to establish the manner in which experiential marketing has affected digital innovation and pay-later choices on Shoppe customers e-commerce customer loyalty. using quantitative methods and a method of non-probability sampling like simple random sampling with 100 samples. SEM (Stuctural Equa...
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