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The rapid development of digital technology has significantly influenced consumer shopping behavior, particularly through online marketplaces. This study aims to analyze the influence of digital marketing and perceived ease of use of the Shopee marketplace on consumer purchase intention. The research was conducted amon...
This research delves into the intricate dynamics of the Indonesian market, exploring the impact of digital marketing strategies on consumer purchasing decisions and the mediating role of customer satisfaction. Amidst a rapidly evolving digital landscape, characterized by increased internet penetration and a surge in on...
The purpose of the study is to analyse the impact of digitalization on the transformation of marketing in the service sector and to determine the role of digital technologies in enhancing the efficiency of interaction between enterprises and consumers. The methodology of the research is based on the application of gene...
The article explores the relevance and practical value of scenario analysis as a methodological tool for strategic planning in digital marketing, specifically within the B2C segment of e-commerce under conditions of technological turbulence and regulatory transformation. The study substantiates that the traditional lin...
In this digital age digital age, online shopping transactions have become a habit that has become ubiquitous It has mushroomed everywhere even almost all circles. Various generations are in fact already so familiar with online shopping transactions, not just shopping, but also selling online. shopping, but the way of s...
This research analyzes digital marketing strategies in increasing muzakki's trust in the lidzikri zakat amil institution using descriptive qualitative research methods, where the research focus is on digital marketing programs implemented by the lidzikri zakat amil institution in increasing muzakki's trust in giving za...
The article examines the evolution of the concept of digital leadership and assesses the key parameters of trends in its interpretation. Digital leadership practices in the field of human resource management are analyzed as a key aspect of HR marketing in the context of the digitalization of the economy. It is argued t...
The objective of this study was to ascertain the impact of word-of-mouth and internet marketing on Cake House customers' purchasing decisions. Pekanbaru souvenir shopping by Widya. The independent variables are digital marketing (X1) and word of mouth (X2), while the dependent variable is the purchase decision (Y). Thi...
Liyushiana Liyushiana · Christina Indriani Sianipar
The rapid development of technology at this time so that the manual system has almost been completely abandoned. The development of this technology is also felt in marketing and distributing information about a tourist destination. Government organizations are no less affected by the rapid development of technology in...
The purpose of this service is to help MSMEs of food merchants in selling their products through digital marketing. The approach method is carried out with intensive digital marleting training. As a result of this service activity, food traders can expand their market network and increase their sales without having to...
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