Buscador de Tesis y publicaciones académicas

EFEKTIVITAS KOMUNIKASI PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT KONSUMER DENGAN DIMODERASI DIGITAL MARKETING PADA BRI KANTOR CABANG TANJUNG KARANG

Eko Jayaputra · Kurniawati Kurniawati · Taufani C Kurniatun

This study aims to analyze the effectiveness of marketing communication and service quality on consumer credit decision-making, with digital marketing as a moderating variable at BRI Tanjung Karang Branch. The population of this study consists of consumers who utilize credit services at BRI Tanjung Karang Branch. The s...

Optimization of Integrated Digital Marketing in The Marketing Strategy of MSME Culinary Tourism Centers (SWK) Wonorejo City of Surabaya

Iqbal Ramadhani Mukhlis · Robiah Al Adawiyah · Laely Aghe Africa · Diah Ekaningtyas · y 3 más

Micro, Small and Medium Enterprises (MSMEs) are an important sector in driving the Indonesian economy. The development and improvement of the MSME sector is also important to continue to strive for, one of which is through optimizing marketing strategies that are adapted to current technological and information develop...

THE EFFECTIVENESS OF DIGITAL MARKETING IN INCREASING THE MARKETING OF LEGENDAR CRACKERS PRODUCTS IN SAWANGAN

Herliana Rizki Yati · Saryadi Saryadi

The Importance of Integrating Digital Marketing within the Sales Strategy of Luxury Brands

Zaif Alexandra · Cerchia Alina Elena

In the age of digital technology, companies around the world have to adapt their strategies to the new requirements and expectations of their consumers. The Internet has revolutionized traditional means of marketing, being a key factor in globalization. A market sector with hundreds of years of tradition ,such as that...

A Comparative Analysis of Traditional and Digital Marketing Strategies in Era of E-Commerce

Umamaheswararao Gobbilla · Dadi Sai Kiran

This study investigates the comparative effectiveness of traditional and digital marketing strategies within the rapidly evolving e-commerce landscape. Employing a mixed-method approach, it analyzes consumer perceptions, engagement, and purchase behavior through surveys, interviews, and secondary data from diverse indu...

The Impact of Digital Marketing on Brands and their Offers to Consumers in Confectionery Industry

Fatos Ukaj · Vehbi Ramaj · Shaqir Elezaj · Rajan Arapi · y 1 más

Marketing remains a challenging activity for enterprises, including manufacturing firms in Kosovo. Social media has become a crucial tool for influencing consumer behavior, shaping perceptions of product quality, and building trust. This study evaluates how social media marketing strategies impact purchasing decisions...

Marketing digital y fidelización de clientes del área de riesgos humanos de una empresa corredora de seguros de Lima, 2021

Cordova Estrella, Cynthia

La investigación titulada “Marketing Digital y Fidelización de clientes del área de Riesgos Humanos de una empresa corredores de Seguros de Lima, 2021 se desarrolló con el objetivo general de determinar la relación entre el marketing digital y la fidelización de clientes del área de Riesgos Humanos de una empresa Corre...

A Study on Effectiveness of Content Marketing with Special Reference to Mastermind Techno Solution

Ms. Abinaya J · Manikandan K

In today's rapidly evolving digital landscape, content marketing has emerged as one of the most powerful strategies for businesses to attract, engage, and retain customers. Mastermind Techno Solution, a technology-driven enterprise, has adopted content marketing as a core component of its digital outreach strategy. Thi...

Website-Based Marketing Information System for UMKM Products at Asaul Store Using the ADDIE Method

Ifan Zamorano · Uce Indahyanti

MSMEs (Micro, Small, and Medium Enterprises) have an important role in the economy, but often face challenges in marketing their products widely. Marketing is a crucial aspect in the development of MSMEs, especially in today's digital era. However, many MSMEs still experience obstacles in reaching a wider market due to...

TRANSFORMING BUSINESS THROUGH SUSTAINABLE DIGITAL MARKETING: THE ROLE OF TECHNOLOGY AND INNOVATION IN SHAPING CONSUMER PURCHASE DECISIONS

Jan Marie A. Yongco

This study explored how sustainable digital marketing strategies, strengthened by technological advancements and innovative practices, influenced consumer behavior and supported business transformation. The research primarily aimed to examine how eco-conscious marketing practices impacted consumer trust, perception, an...