Buscador de Tesis y publicaciones académicas

IMPLICATIONS OF MARKETING DIGITALIZATION ON THE EFFECTIVENESS AND EFFICIENCY OF MARKETING COSTS IN PAMEKASAN MSMES

Fadali Rahman · Syindina Anansyah Fitriani · Siti Aisyah Legenda · Nur Alvian Firmansyah · y 1 más

Based on the background of the problem, it can be seen that the objectives of this study are: 1) To determine the implications of the implementation of digital marketing on the effectiveness and efficiency of marketing costs for MSMEs in Pamekasan Regency; 2). To determine the challenges faced by MSMEs in carrying out...

IMPORTANCE OF CONTENT MARKETING IN BUILDING ONLINE BRANDS A STUDY ON DIGITAL STRATEGIES FOR ONLINE BRAND AWARENESS AND ENGAGEMENT

null Dr. Md. Mazharunnisa · null M. Durga Bhavani · null Amita John Viswas · null Ballari Veera Venkatesh · y 2 más

In the digital age, content marketing has become a crucial strategy for establishing and sustaining online brands. Unlike traditional advertising, content marketing focuses on creating and sharing valuable, relevant, and consistent content to attract. Theoretical and practical importance of content marketing for improv...

Estratégias de Marketing Digital nas Lojas Tavares

Lopes, Andreia do Carmo Ferreira

With the aim of obtaining a Master’s Degree in Marketing from the School of Technology and Management of Viseu, this internship report was prepared. The main purpose was to apply the knowledge acquired throughout the master’s program and put it into practice in a real working context. The student had the opportunity to...

PELUANG BISNIS DIGITAL MELALUI AFFILIATE MARKETING DALAM PERSPEKTIF EKONOMI SYARIAH

Ita Marianingsih · M. Ilham Zainullah · Wildatun Musyarrofah

Affiliate marketing has emerged as a digital business model that offers significant opportunities to expand market reach and increase revenue through performance-based partnerships. In Indonesia, with the largest Muslim population, affiliate marketing, especially related to halal products, has great potential to grow,...

Analisis Data Mining Strategi Digital Marketing terhadap Keputusan Pembelian Mahasiswa

Fiqih Satria

Marketing societal e marketing social: uma visão empresarial

Spers, Eduardo Eugênio

Digital Marketing Solutions for Adaptive Development of Retail Enterprises

Shinkarenko, Ivan A.

The article examines the theoretical aspects of modern types of marketing - traditional and progressive. The main differences between traditional and progressive types of marketing are determined in terms of key aspects: purpose, tools, method of interaction with the consumer, type of communication, tactics and busines...

Acquisition of Digital Marketing Skills and Perceived Employability of Marketing Education Students in Niger Delta University

OYADONGHA, Diseye J. · ZENETUBOR, Emeleakpo Pelle

Abstract The research investigated the acquisition of digital marketing skills and perceived employability of marketing education students in Niger Delta University. The study was guided by two research objectives, questions, and hypotheses. A descriptive survey research design was employed. The population comprised 12...

Propuesta de un plan de marketing estratégico para la empresa Siepa S.A.S

Rivera González, Julián Alejandro

El presente trabajo corresponde a la construcción de un plan de marketing para mejorar el posicionamiento de la empresa Siepa en mercado de servicios de ingeniería Eléctrica, el cual se desarrolló mediante la investigación literaria de fuentes académicas y encuestas en el sector real, Dofa, Pestel, análisis de competid...

Strategi Pengoptimalan Kekuatan Media Sosial Instagram Dalam Usaha Bancreps

null Uswatun Hasanah · null Zakiyah Zahara · null Ira Nuriya Santi · null Juliana Kadang

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business g...