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Sonia Riyat · Velumoni D · Rita Prusty · Aparna Sharma · y 2 más
The rise of social media has fundamentally transformed how consumers interact with brands and make purchasing decisions. Companies now leverage digital platforms to promote products, engage customers. Despite these advantages, challenges such as managing negative online reviews and avoiding overly intrusive marketing t...
This study aims to determine and analyze the effect of digital marketing and customer trust on customer satisfaction at the Jastipyane.mof courier/jastip service business in Maumere. The background of this research is based on the rapid growth of the personal shopper (jastip) business, which increasingly relies on digi...
null Etty Zuliawati · null Muhammad Iqbal Al Habsy · null Shellometha Chinthya H · null Azwa Aisa Fatqi
The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still convention...
Sherry Novalia Fujiasti · Ira Siti Sarah · Sopi Sopianti
The research investigates the impact of digital marketing training on the entrepreneurial intention through the mediating role of self-efficacy among Generation Z (19 – 24 years old) in West Java. The aims of study to analyze how digital marketing training directly and indirectly through self-efficacy to influence entr...
This study aims to determine the effect of digital marketing and brand trust on online purcasing decisions among Ifive Perfume customers. The underlying problem is the importance of effective human resource management through fair digital marketing and a transparent, merit-based promotion system to improve online purca...
The COVID-19 pandemic caused significant changes in many aspects especially towards small medium entrepreneurs (SMEs) as many of SMEs need to shut down their business due to movement control order (MCO) conducted by Malaysia government as SMEs cannot reach their customers. Previous studies show that having an effective...
Economics and EconometricsDigital marketingSocial SciencesInfectious disease (medical specialty)
This study examines how CapCom, a company in the Japanese video game industry, increased its sales through digital content marketing. Japan is one of the countries that has strength in the global economy in various aspects of the economy, one of which is the video game industry. The video game industry in Japan has gon...
Video Gameeconomics and businesssocial sciencesValue Added Service
The aim of this service activity is to provide solutions to the problems faced by Micro, Small and Medium Enterprises (MSMEs) related to digitalization of marketing and bookkeeping. The method used in this service is digital marketing and bookkeeping training and assistance. The development of the Vespa Workshop MSME b...
This research examines the factors influencing the success of e-commerce, focusing on Digital Marketing and Product Diversity as independent variables. The study takes place at RADATIME, an e-commerce store in Medan that specializes in selling watches. Digital Marketing and Product Diversity were chosen due to their si...
Especially in the fast-moving consumer goods (FMCG) industry, where online communication typically affects purchase choices, digital marketing has revolutionised customer relationship with companies. Emphasising notable variations in their consumer behaviour, this paper investigates how digital marketing approaches inf...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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