Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares

Examining the role of digital marketing strategy and service quality in shaping brand image

Ulfa Mahera · Desy Khairah · Husnul Qhaimah · Mutia Rahmi · y 2 más

This study aims to examine the role of digital marketing strategy and service quality in enhancing the brand image of PT Asna Media Internasional (asnapost.com). Digital marketing is assessed through indicators such as accessibility, interactivity, entertainment, credibility, irritation, and informativeness. Service qu...

economics and business social sciences

• PT Pelita International Publishing
• DOI: 10.62941/ijass.v1i3.103

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Artículo 2025 Acceso abierto Revisado por pares

Digital and Social Determinants of Consumer Decision Making in OTC Pharmaceuticals

null Hammad Zafar · null Fakhre Alam Siddiqui · null Zarmina Haroon

This paper outlines various factors that determine consumer choice of over-the-counter drugs, focused mainly on digital marketing and social group influence. The research work is based on quantifying the relationship between different factors and consumer decision processes. These results also suggest a fair relationsh...

economics and business social sciences

• Ali Institute of Research & Skills Developmen...
• DOI: 10.59075/7rfg0c24

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Artículo 2025 Acceso abierto Revisado por pares

Pengaruh Komunikasi Pemasaran Terintegrasi (Integrated Marketing Communication) Terhadap Ekuitas Merek Melalui Kesadaran Merek Pada UMKM Unggulan Kota Tasikmalaya

Jeffry Nugraha · Sudianto Sudianto

The sustainability of the business sector is strongly supported by Micro, Small, and Medium Enterprises (MSMEs). As information technology continues to evolve, marketing communication strategies are increasingly needed to enhance brand strength amid digital competition. Integrated Marketing Communication (IMC) is one a...

economics and business social sciences

• Lembaga KITA
• DOI: 10.35870/jemsi.v11i5.4508

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Artículo 2025 Acceso abierto Revisado por pares

Innovative Digital Marketing Strategies to Enhance Customer Loyalty in the E-Commerce Era

El Shaddai Sandhy Pustap · Saling Saling · Yenie Eva Damayanti

The rapid advancement of digital technologies has reshaped marketing dynamics, prompting businesses to adopt innovative strategies to foster customer loyalty in the increasingly competitive e-commerce environment. Traditional marketing paradigms are being replaced by personalized, data-driven, and omnichannel approache...

economics and business social sciences

• Yayasan Banu Samsudin
• DOI: 10.59613/armada.v5i1.5343

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Artículo 2024 Acceso abierto Revisado por pares

Pendampingan Pengenalan Online Marketing Upaya Keberlanjutan Usaha UMKM Desa Leuwimunding

Agus Yudianto · Tuti Yuliawati

In the MSME industry, one form of effort to help small businesses is in the form of encouragement so that MSME actors can immediately become adaptive to the changes that are occurring. Various forms of workshops have been carried out by the service team in Leuwimunding Majalengka village so that digital transformation...

economics and business social sciences 12. Responsible consumption

• Sekolah Tinggi Manajemen Informatika dan Komp...
• DOI: 10.35870/jpni.v5i1.637

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

SOSTAC framework analysis for enhancing digital marketing in Yogyakarta's Art Music Today

Novi Anggraeni · Tussi Sulistyowati · Nur Elfi Husda

This research utilizes a qualitative descriptive methodology, employing the SOSTAC model to analyze Art Music Today (AMT). The study follows six structured steps, starting with a SWOT-based Situation Analysis highlighting AMT's strengths as a unique Yogyakarta entity. Strategic objectives are set using the 5s Framework...

HT51-65 Marketing Mix 7P Human settlements. Communities SWOT Analysis

• Universitas Muhammadiyah Malang
• DOI: 10.22219/jcse.v5i1.30521

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Publication 2025 Acceso abierto

INTEGRATION OF DESTINATION IMAGE, QUALITY SERVICES, AND DIGITAL MARKETING IN ENCOURAGING SUSTAINABLE TOURISM IN SAMOSIR EXPLORATION THROUGH MEDIATION OF BRAND PERCEPTION

Rut Onike Lubis · Dani Natalia Silaban · Andri Lamhot Sitorus · Nalom Siagian · y 1 más

Abstract This study aims to analyze the influence of destination image integration, quality service, and digital marketing on tourist loyalty in Samosir, with brand perception as a mediating variable. Samosir, as a leading destination with the beauty of Lake Toba and cultural treasures such as ulos weaving, faces vario...

economics and business social sciences

• Zenodo
• English
• DOI: 10.5281/zenodo.15037078

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Artículo 2021 Acceso abierto Revisado por pares

ANALISIS TIME AND MOTION: EFISIENSI BEBAN KERJA DIRECT MARKETING DI ERA DISRUPSI DIGITAL

Rahmat Tri Yuli Yanto · Imam Kambali · Asaretkha Adjane Annisawati

The purpose of this research is to determine the sequence of Direct Marketing work processes before and after the Fourth Industrial Revolution. The Time and Motion Study method is used to assess the burden of Direct Marketing officers in all aspects of their duties in the Digital Disruption Era. This study's data was g...

9. Industry and infrastructure 8. Economic growth

• STIE DR KHEZ Muttaqien
• DOI: 10.34308/eqien.v8i2.268

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Artículo 2025 Acceso abierto Revisado por pares

Pengaruh Digital Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Make Over

Fitriyah, Yeni · Hariasih, Misti · Kusuma, Kumara Adji

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, influencer marketing, dan brand image terhadap keputusan pembelian produk Make Over dengan pendekatan kuantitatif melalui survei terhadap 100 responden pengguna Make Over di Sidoarjo. Data dikumpulkan menggunakan skala Likert dan dianalisis menggunak...

• Universitas Pamulang
• DOI: 10.32493/drb.v8i6.54816

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Artículo 2018 Acceso abierto Revisado por pares

Marketing Digital: Estratégias de Blogueiras de Moda

Gabriela Celeste Braga · Mariana de Freitas Coelho

Apresenta-se nesta pesquisa um estudo qualitativo e exploratório para avaliar as estratégias de marketing digital usadas por blogueiras de moda brasileiras, tendo como objetivo identificar as estratégias de marketing das mesmas para o sucesso de seus respectivos blogues. Realizaram-se entrevistas semiestruturadas com t...

HF5001-6182 economics and business social sciences Business

• Marketing and Tourism Review
• DOI: 10.29149/mtr.v3i2.4140

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