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Research on the use of digital marketing is an important component in running a business in the current era of society 5.0. In this research, an analysis of the effectiveness of the many types of digital marketing that can be applied by online shop business people is carried out so that they can maximize sales while pr...
Lia Agustina · Prasetyo Hadi · Jubaedah Jubaedah · Iwan Kresna Setiadi
The phenomenon in this research is the decline in the number of marriage registrations at Ministry of Religious Affairs/KUA. According to data from the Indonesian Ministry of Religion in the last three years, the marriage rate in Indonesia has decreased drastically. Around two million marriages will decrease by 2024. M...
This chapter explores the revolutionary impact of Artificial Intelligence (AI) on digital marketing, considering its potential and the ethical implications involved. AI has transformed marketing strategies through hyper-personalization, automation, and datadriven decision-making, allowing businesses to deliver customiz...
Development of the internet conditioned the evolution of marketing. Nowadays, organizations have relocated their marketing activities on the internet, so digital marketing comes into focus, as the most influential branch of marketing. A progress of digital marketing activities established the appearance of different di...
Huiyi Ma · Jingyi Wang · Kexin Wen · Chuanxu Zhang
With the advent of the digital era, the traditional automobile industry and marketing methods are facing severe challenges. The conventional automobile giants have also begun to learn the marketing mode of new energy automobile brands and embarked on the road of digital marketing. Therefore, it is urgent to analyze the...
Objective: This study aims to analyze the effectiveness of digital marketing training in improving the marketing of Micro, Small, and Medium Enterprises (MSMEs) products in Lemahputro Village, Sidoarjo. Method: The research uses a qualitative descriptive approach by applying Campbell's effectiveness theory through four...
The increasingly fierce competition for MSME businesses in the digital era requires businesses to adopt effective marketing strategies. Although 63.52% of e-commerce businesses use the internet for digital marketing, many MSMEs still have difficulty optimizing their strategies. This study aims to analyze the effect of...
Strengthening the local economy through the active role of the Women Farmers Group (KTW) by improving digital marketing technology skills is an effective strategy for developing rural MSMEs. Sidodadi Village in Malang Regency has several key agricultural commodities such as bananas, cassava, and corn, which are mostly...
Marketing strategy changes need to be made to face challenges in the digital era. The main factor influencing changes in marketing strategy is changes in consumer behavior. Organizations must change their methods of understanding consumer preferences and desires because consumers now have greater access to information...
This study aims to find out: 1) digital marketing applied by Kebuli Abuya, 2) the role of digital marketing in increasing sales of Kebuli Abuya, and; 3) identifying strengths, weaknesses, opportunities, and threats available using SWOT, STP, Marketing Mix Analysis. The method used in this study is qualitative-descripti...
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