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Nuryakin Nuryakin · null Firman Pribadi · null Musakar Isa
Perkembangan teknologi informasi yang pesat menuntut para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mampu beradaptasi, khususnya dalam memanfaatkan media digital sebagai sarana pemasaran. Namun, banyak pelaku UMKM masih menghadapi keterbatasan pengetahuan dan keterampilan dalam menggunakan strategi digital m...
The development of digital marketing has had a significant impact on business marketing strategies, especially in the culinary sector. This research aims to analyze digital marketing promotion strategies through Instagram implemented by the Padang Payakumbuah Restaurant owned by Arief Muhammad. This research method use...
Efforts have been made to improve the quality of education at Vocational High Schools (SMK) with the teaching factory program (TEFA), which is a production or service-based learning method in accordance with current industry standards. One of the needs of Vocational Schools in an effort to support TEFA activities is di...
Nabilla Fitri Assy Farhah · Bobby Reza · Muhammad Junaid Kamaruddin
This study was conducted in response to the growing phenomenon in which digital marketing gradually replaces traditional marketing, with TikTok shop exemplifying expertise in sustaining social commerce amid intense competition. The research aims to examine the influence of Digital Marketing (X1) and Electronic Word of...
Albérico Travassos Rosário · Paula Rosa Lopes · Filipe Sales Rosário
A Digital marketing allows brands to disseminate information in a targeted way towards their clients and consumers, making bidirectional communication and interactions between organizations and audiences feasible. This reality not only allows companies to pass on messages about sustainability associated with processes...
Business, Economics and ManagementMarketingeconomics and businesssocial sciences
The Industrial Revolution and the development in the International Trade and Commerce, Communication and Information Technology have led to the vast expansion of business and trade. As a result, variety of consumer goods have appeared in the market to cater to the needs of the consumers and a host of services have been...
Due to the rapid development of technology and the availability of the Internet, many companies, including Booking.com, are actively using digital channels to market and sell their services. The aim of the article is to analyze the digital marketing activities of the Booking.com company. To achieve the goal of the stud...
HF5001-6182social mediaseo optimization.economics and business
This study aims to examine the utilization of digital marketing in improving efficiency and transparency in the management of da’wah funds at Masjid Akbar Surabaya. The research employed a qualitative case study approach by collecting data through in-depth interviews with mosque administrators, active donors, and congr...
Jono Mintarto Munandar · Hardiana Widyastuti · Nisa Zahra · Nesti Handayani
Micro, Small, and Medium Enterprises (MSMEs) are one of the drivers of the national economy, which, in its journey, has faced various challenges, one of which is related to marketing. Formulating the right marketing strategy is a crucial factor in being able to face challenges and help increase sales of MSME products,...
economics and businesssocial sciences8. Economic growth
The Social Era 5.0 presents significant changes in the marketing strategies used by companies in interacting with consumers. In this era, the role of Key Opinion Leaders (KOL) is becoming increasingly important in influencing consumer behavior and achieving company marketing objectives. Companies should focus on using...
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