Buscador de Tesis y publicaciones académicas

Literature Review: KOL Marketing sebagai Strategi Pemasaran Digital di Era Sosial 5.0

Nita Ilmiyatul Lailiyah · Nur Hidayatul Istiqomah

The Social Era 5.0 presents significant changes in the marketing strategies used by companies in interacting with consumers. In this era, the role of Key Opinion Leaders (KOL) is becoming increasingly important in influencing consumer behavior and achieving company marketing objectives. Companies should focus on using...

Optimalisasi Digital Marketing dan Inovasi Pelayanan Publik dalam Pengembangan Bank Pembangunan Daerah Jawa Tengah

null Ade Sony Noverianto · null Suparno Suparno · null Indra Kertati

This research aims to analyze the optimization of digital marketing in increasing the competitiveness of Bank Jateng, formulate the main challenges in the implementation of digital-based public service innovations, and develop an integration strategy between digital marketing and public service innovation to strengthen...

ANALISIS PERAN DIGITAL MARKETING DALAM MENINGKATKAN BRAND AWARENESS DI ERA MEDIA SOSIAL

Widagdo, Djoko · Zulham, Zulham · Fazil, Muhammad · Tahalele, Olivia · y 2 más

Penelitian ini bertujuan untuk menganalisis peran digital marketing dalam meningkatkan brand awareness di era media sosial. Dalam konteks ini, digital marketing mencakup strategi pemasaran yang memanfaatkan platform digital, seperti media sosial, untuk memperkenalkan dan memperkuat citra merek di mata konsumen. Brand a...

Innovative Cryptocurrency Trade Websites’ Marketing Strategy Refinement, via Digital Behavior

Damianos P. Sakas · Nikolaos Th. Giannakopoulos · Nikos Kanellos · Stavros P. Migkos

Viral Marketing: Strategies, Opportunities, and Challenges in the Digital Environment

Herrera, Maria Fernanda

This paper analyzes viral marketing in the digital environment, highlighting its strategies, advantages, and potential risks, with examples from contemporary online campaigns.

Marketing and social networks. External strategic analysis of a company providing digital advertising services

Ana Cecilia Chumaceiro Hernández · Arianna Carolina Puello · Judith J. Hernández García de Velazco

The Essential Guides for Comprehending Digital Marketing

Thi Thuy Sinh Tran

[Charlesworth, A. (2020). Absolute essentials of digital marketing, first published September 24, 2020, by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN, ISBN: 978-0367859206]

Content Marketing in the Digital Transformation Era: Trends and Best Practices

Ashwani Sharma

In the digital transformation era, content marketing has emerged as a critical strategy for organizations seeking to connect with their audiences in meaningful ways [...]

Keputusan Pembelian UMKM: Peran Digital Marketing dan Brand Image (Studi Kasus: UMKM Maja Lebak, Banten)

Wenty Febrianti · Ahmad Darda

The development of digital technology encourages Micro, Small, and Medium Enterprises (MSMEs) to adapt their marketing strategies to improve their competitiveness and consumer purchasing decisions. This study aims to analyze the influence of digital marketing and brand image on MSME product purchasing decisions in Maja...

Digital Transformation in Sports Marketing: The Impact of Artificial Intelligence on Personalization and Customer Engagement

Pashaie, Sajjad · Golmohammadi, Hamed · Zakhirani, Elmira

Purpose: In today’s digital age, customers are inundated with many sports marketing messages, prompting businesses to adopt data-driven marketing strategies to minimize dissatisfaction and engage customers on a deeper level. At the core of these strategies lies personalization, a powerful technique that enables sports...