Buscador de Tesis y publicaciones académicas

Analisando o desempenho na aquisição de parceiros de negócios via redes sociais por uma startup de tecnologia

Ornellas, Júlio Villar

A acelerada transformação digital vem impactando boa parte das empresas no mundo, gerando mudanças significativas no comportamento dos consumidores e consequentemente, na forma como as empresas atuam na aquisição dos seus clientes e nas suas ações em marketing digital para conquistá-los. De acordo com Chaffey et. al. (...

Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Minat Berkunjung di Saung Angklung Udjo Bandung

Hadi Mulyana

This research is aimed to discover the Digital Marketing and Customer Relationship Marketing of Visit Interest at Saung Angklung Udjo Bandung. It applies quantitative methode with the use of descriptive and verificative analysis as wel as the path linear regression analysis technique. The variable that has been used in...

The Influence of Digital Marketing Strategies on Brand Loyalty: A Cross-Cultural Study Using A/B Testing

Susilo Adi · Rachmat Setyawan · Tantik Sumarlin

This study examines the effect of personalization-based digital marketing strategies on brand loyalty within cross-cultural contexts, employing A/B testing and multivariate analysis methods. The research is motivated by the critical role of digital marketing in fostering consumer relationships and the challenges of und...

Analysis of Generation Z Consumer Behavior in Online Purchases: Purchase Habits and Brand Preferences in the Digital Era

Yolanda Desti · Yozi Putri Sakinah · Nora Damayanti

This study explores the influence of Digital Information Access, Customer Reviews, and Digital Marketing on Purchase Habits and Brand Preference among Generation Z consumers in Indonesia’s online shopping environment. Using a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM), data...

EFEKTIVITAS STRATEGI DIGITAL MARKETING BERBASIS EKONOMI SYARIAH DALAM MENINGKATKAN DONASI ZAKAT DI RUMAH ZAKAT INDONESIA

Nur Efendi

Perkembangan teknologi digital telah mendorong lembaga filantropi Islam untuk berinovasi dalam strategi penghimpunan zakat. Rumah Zakat sebagai salah satu lembaga amil zakat nasional menerapkan pendekatan digital marketing berbasis nilai-nilai ekonomi syariah dalam upaya meningkatkan partisipasi donatur. Penelitian ini...

Dataset Questionnaire Examining the roles of digital marketing, online destination image, and authenticity on virtual heritage tourism

Rumangkit, Stefanus

This dataset contains respondents' answers Digital Marketing; Virtual Heritage Tourism; Online Destination Image; Online Destination Authenticity

The Consumer Culture Theory (CCT) Research Tradition and Digital Marketing

Franco, P.J.

Contains fulltext : 285565.pdf (Publisher’s version ) (Open Access)

Influence of Real-Time Marketing Dashboards on Strategic Decision-Making in Digital Campaigns

Autoría no especificada

Pengaruh Media Digital Marketing dan Online Customer Review terhadap Keputusan Pembelian di Toko Oleh2in Cilegon

null Muhamad Suhaemi · null Riski Alfiah · null Anizir Ali Murad

This study aims to examine the influence of digital marketing and online customer reviews on purchasing decisions at Toko Oleh2in Cilegon. The primary focus of this research is to analyze the partial effects of digital marketing on purchasing decisions, the effect of online customer reviews on purchasing decisions, and...

How Artificial Intelligence is Helping Businesses Grow and Thrive: The Transformative Role of Artificial Intelligence in Thai B2C Digital Marketing

Pongsiri Kamkankaew · Phithagorn Thanitbenjasith · Suteera Sribenjachot · Nateetip Sanpatanon · y 2 más

Background and Aim: Thailand, an emerging market in Southeast Asia, has swiftly embraced the utilization of artificial intelligence (AI) within business-to-consumer (B2C) digital marketing. This review article offers a thorough examination of the incorporation of artificial intelligence (AI) in business-to-consumer (B2...