Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto

Consumer Perception and Brand Loyalty: The Role of Ethical Marketing in the Digital Age - A Structural Equation Modeling Approach

Bharathi

This research examines the impact of ethical marketing practices on consumer perception and brand loyalty in the contemporary digital marketplace through a comprehensive quantitative analysis. As businesses increasingly operate in virtual environments characterized by transparency and rapid information dissemination, e...

economics and business social sciences

• Eduschool Academic Research and Publishers, A...
• DOI: 10.5281/zenodo.15737507

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Artículo 2025 Acceso abierto Revisado por pares

Peningkatan Kesejahteraan UMKM Kemplang Tunu melalui Edukasi Digital Marketing pada Desa Pulau Harapan Kecematan Sembawa

Nia Rahmawati · Efan Kurniawan · Nopa Puspita Sari · Ines Monica · y 2 más

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesejahteraan pelaku UMKM Kemplang Tunu Maju Bersama di Desa Pulau Harapan melalui edukasi dan pendampingan digital marketing. Metode yang digunakan adalah pendekatan partisipatif dan deskriptif kualitatif yang melibatkan proses pelatihan, praktik l...

social sciences education

• Yayasan Pendidikan Bima Berilmu
• DOI: 10.53299/bajpm.v5i4.2769

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Artículo 2023 Acceso abierto Revisado por pares 2 citas

Analysis of the Impact of Digital Technology on MSME Business Growth in Bandung City: Case Study on the Use of E-commerce, Digital Marketing, and Online Management System

Wira Pramana Putra · Feb Amni Hayati · Jeni Andriani · Irsan Herlandi Putra

This study looks into how digital technology has affected the expansion of MSMEs (micro, small, and medium-sized enterprises) in Bandung City. It focuses on online management systems, digital marketing tactics, and e-commerce. A thorough study of 150 MSMEs across a range of industries yielded rich information about the...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• PT. Sanskara Karya Internasional
• DOI: 10.58812/wsjee.v1i12.444

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Publication 2025 Acceso abierto

The Role of Digital Marketing in Enhancing Retail Store Branding for Food Products: Evidence from Small-City Retailers in Balaghat and Seoni (Madhya Pradesh, India)

Mr.Madhusudan Pathak, Dr.Muneshkumar Thakre

Digital marketing has become a critical tool for retail branding, yet most empirical research focuses on large metropolitan markets. This study examines how digital marketing supports retail store branding for food products among small-city retailers in Balaghat and Seoni, two growing but under-researched districts in...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.17982940

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Conjunto de datos 2025 Acceso abierto

User Attitude towards Digital Marketing Strategies and their Influence on the Business Performance of Ecotourism Operators in Arusha, Tanzania

Ikonko, Immaculate

primary data collectedvia structured questionnaire to explore User Attitude towards Digital Marketing Strategies and their Influence on the Business Performance of Ecotourism Operators in Arusha, Tanzania

Ecotourism economics and business social sciences

• DOI: 10.17632/zjd2fm2jt7.1

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Other 2025 Acceso abierto

Digital Marketing Company in Jaipur - Arihant Global | Services

ARIHANT GLOBAL SERVICES INDIA PRIVATE LIMITED

Arihant Global is a digital marketing company in Jaipur offering SEO, social media, PPC services. Increase your online visibility and grow business.

SEO MOBILITY SOCIAL MEDIA MARKETING DIGITAL MARKETING

• Zenodo
• English
• DOI: 10.5281/zenodo.17657036

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Conjunto de datos 2026 Acceso abierto

Dataset Questionnaire Examining Digital Marketing Capabilities, Platform Engagement, Customer Orientation, and Product Innovation, Treating Entrepreneurial Orientation

Rumangkit, Stefanus

This dataset contains respondents' answers Digital Marketing Capabilities, Platform Engagement, Customer Orientation, and Product Innovation, Treating Entrepreneurial Orientation

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.20389375

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Libro 2023 Acceso abierto Revisado por pares 1 cita

Marketing Digital: Aplicación de sus Herramientas y el cambio de Comportamiento de los Consumidores

CID - Centro de Investigación y Desarrollo

Marketing Digital: Aplicación de sus Herramientas y el cambio de Comportamiento de los Consumidores

economics and business social sciences

• CID - Centro de Investigación y Desarrollo
• DOI: 10.37811/cl_w762

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Artículo 2025 Acceso abierto Revisado por pares

Analisis Peran Digital Marketing dan Inovasi Produk dalam Meningkatkan Daya Saing UMKM Fashion di Indonesia: Kajian Literatur

null Shintya Carolina · null Yorina An’guna Bansa

The competitiveness of fashion MSMEs in Indonesia faces major challenges due to rapid market changes, digital technology development, and increasingly intense competition at both local and global levels. In this context, digital marketing and product innovation have become key strategies to strengthen market position a...

economics and business social sciences

• Politeknik Pratama Purwokerto
• DOI: 10.55606/jumbiku.v5i3.6193

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Artículo 2025 Acceso abierto

ANALYZING THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A COMPREHENSIVE LITERATURE REVIEW

Nicoleta ISAC

In the digital era, companies rely on a strong digital presence to shape their reputation and engage consumers effectively. This study explores the impact of influencers on consumer behavior within the realm of digital marketing. The study employs a comprehensive literature review approach to delve into the dynamic int...

Economics as a science influencer Business records management economics and business

• Editura ASE
• English

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