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The development of digital technology has brought about significant changes in the world of marketing, requiring businesses to possess digital marketing skills to enhance their competitiveness. Young entrepreneurs, as part of the creative economy, need to be competent in utilizing digital media as a means of product pr...
In the current digital era, marketing strategies are experiencing significant changes. Rapidly developing information and communication technology has changed the way companies market products and interact with consumers. Digital marketing is one of the main tools used to increase brand awareness. This research aims to...
Callanda Hijab's Digital Marketing Strategy in Increasing Sales on Shopee E-Commerce Abstract. The rapid development of digital marketing technology has significantly transformed the marketing landscape, particularly through the use of e-commerce and social media. Callanda Hijab, a local fashion brand, utilizes the Sho...
This research aimed to analyze the benefit of digital marketing as the marketing strategy of private IT universities in Bali and analyze the consumer assessment towards the digital marketing strategy that has been done by the private IT universities in Bali. Taking 100 respondents from the freshmen of six private IT un...
Consumer assessment, Digital marketing, Marketing strategy.4. Educationeconomics and businesssocial sciences
In an era of rapid internet development, digital technology is taking up an increasing part of life. With this comes the use of digital technology in various areas, and brands are gradually moving away from traditional marketing methods to digital marketing. In order to understand the role of digital marketing strategi...
The aim of this paper is to provide a structured overview of several marketing analytics tools and guidance in creation of company’s own digital marketing dashboard and benchmarks. Digital analytics tools display in a clear and creative manner the trends and dynamics of the numbers (budgets, costs, investment), the per...
economics and businesssocial sciencesdigital marketing benchmarksdata-driven marketing
null Mrs. Etta Udayasri · null Dr. Asiya Jabeen · null Katravath Anusha · null Kavali Sravani · y 2 más
This research explores and analyzes the profound impact of digital marketing on contemporary business operations. As businesses increasingly adopt digital strategies to reach and engage their target audiences, understanding the multifaceted effects of digital marketing becomes crucial. Employing a mixed-methods researc...
This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. Most of the articles and the reports in the early stage were mainly about the concept of...
This research article aims to investigate the sentiment of Medium and Small Medium Enterprises (MSMEs) towards digital marketing using machine learning algorithms. In the growing digital era, digital marketing has become a key element in the marketing strategy of MSMEs. While digital marketing is pivotal for MSME growt...
Environmental scienceseconomics and businesssocial sciencesGE1-350
This paper aims to discuss the concepts and new ideas, opportunities and challenges of digital marketing in entrepreneurship. After discussion, it was found that digital marketing has a very close relationship with entrepreneurship, where both items have the same target. Then digital marketing is part of entrepreneuria...
Islamic lawHF5001-6182economics and businesssocial sciences
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