Buscador de Tesis y publicaciones académicas

Analysis of Optimizing Digital Marketing Strategies for EdTech Product Sales in Emerging International Markets

Tao Wang

Against the backdrop of deepening globalization and digital integration, emerging international markets, characterized by large populations, rapidly growing educational demands, and progressively upgraded digital infrastructure, have become pivotal hubs for educational technology (EdTech) enterprises to expand their gl...

Pengenalan Digital Marketing Pada Wisma Gaharu Di Desa Senggreng Kabupaten Malang

Eka Larasati Amalia · null Rosa Andrie Asmara · null Mustika Mentari · null Vivin Ayu Lestari · y 3 más

Pengabdian Masyarakat bertujuan untuk membantu Wisma Gaharu Kabupaten Malang dalam mempromosikan dan menjual bibit gaharu secara online melalui digital marketing. Wisma Gaharu merupakan gardu penangkaran dan pembibitan pohon gaharu Gyrinops Versteegii yang memiliki potensi tinggi, terutama dalam menghadapi tantangan pe...

Digital Marketing and Bihevioral Economics

Krajnović, Aleksandra · Sikirić, Dominik · Bosna, Jurica

The use of modern technologies affects all spheres of modern life. Social and economic life becomes impossible without fast, relevant, high-quality and timely information. More recent scientific discovers, as well, talk about new insights in the behavior of homo economicus, as individual who, it is revealed, in his dec...

Exploring the Role of Artificial Intelligence in Marketing Management

Thengil, Chandan · Advani, Mallikarjun

Exploring the Role of Artificial Intelligence in Marketing Management Prof. Chandan Namdeo Thengil Assistant Professor MBA, SVERI's College of Engineering Pandharpur Prof. Mallikarjun Lingappa Advani Assistant Professor, Brahmdevdada Mane Institute of Technology, Solapur Abstract Digitalization is the key to success. T...

Analisis Pemanfaatan E-Commerce dan Digital Marketing sebagai Pendorong Produktivitas UMKM di Kota Kupang

Maria Lusia Mutiara Lori · Ronli Anugrah Amnifu · Osoroi Maryano Sombai · Yohanes Pemandi Lian

The rapid growth of digital technology has transformed business practices among MSMEs, particularly through the adoption of e-commerce and digital marketing. However, the level of digital literacy and the ability of business actors to optimize digital platforms in Kupang City remain uneven, creating a gap between avail...

Neural network prediction model of digital marketing under the green development mode of enterprises

Qianwen Hu · Qiao Xu · Jingjiao Wu · Li Zhang

Pemberdayaan Petani Jamur Tiram Putih melalui Optimalisasi Teknologi Produksi dan Strategi Pemasaran Digital di Desa Tanjung Sari, Serang-Banten

Taufik Akbar · Hadi Pranoto · Alvita Sari

Agricultural development in Indonesia requires comprehensive approaches integrating farmer organizations, technological innovation, and marketing strategies to achieve food security and farmer welfare. The Kontak Tani Nelayan Andalan (KTNA) in Pabuaran Subdistrict, Serang Regency, has focused on oyster mushroom (Pleuro...

The Effectiveness of the Affiliate Marketing Model in Enhancing the Competitiveness of MSMEs in the Digital Economy Era

Mufid Andrianata · Judi Suharsono · Raihan Wishal Nafis · M Novan Fithrianto

The digital transformation has compelled Micro, Small, and Medium Enterprises (MSMEs) to adopt adaptive marketing strategies that align with shifting consumer behaviors. One such emerging approach is affiliate marketing, which leverages incentive-based partnerships to expand online product visibility. This study was co...

Práticas de marketing digital: relatório de estágio na Adclick

Carvalho, Francisco Gil Cancela Mesquita

O presente relatório é o resultado do estágio curricular do Mestrado em Marketing Digital, realizado na Adclick. Esta é uma agência de Marketing Digital especializada em paid media, lead generation, e-mail marketing e e-commerce, e que impacta os resultados dos clientes com incremento da faturação e otimização dos orça...

Development of Digital Marketing Utilization Based on Analysis of Digital Marketing Implementation in the Marketing Strategy of X Hospital Mojokerto

Reyner Valiant Tumbelaka · Djazuly Chalidyanto · Windhu Purnomo

This study focuses on assessing the effectiveness of digital marketing applications at X Hospital Mojokerto by reviewing patient demographics, online behavior, and perceptions of digital media. A quantitative approach using a survey method was used, with a questionnaire consisting of several questions, to collect data...