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null Irwan Chairuddin · null Juliater Simarmata · null Olfebri Olfebri · null Aang Gunawan · y 1 más
Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting community economic growth; however, they still face various challenges in digital marketing. The problems encountered by chip-producing MSMEs in Kasomalang Kulon Village, Kasomalang District, Subang Regency include limited understanding...
Digital marketing transformation has changed how culinary MSMEs build relationships with consumers. This study aims to examine the effect of digital marketing on consumers’ purchase intention through brand trust and customer engagement in culinary MSMEs in Pontianak City. The study employed a quantitative approach with...
The paper defined and characterized innovative marketing tools necessary for the successful implementation of startups in modern conditions. The marketing process for a startup was structured, which involved dividing it into several stages, depending on which certain digital marketing tools were used. It was proven tha...
This study aims to analyze the implementation of digital marketing in Micro Enterprises in Gedangan District by adopting the policy implementation theory model from George C. Edward III. The research approach used is descriptive qualitative, involving in-depth interviews, direct observation in the field, and document d...
economics and businesssocial sciencesdigital marketingimplementation
Ghouse Mohiyaddin Sharif G.M · Maryam Hilal Abdullah Salim Al Jabri · Noor Said Mohamed Al Wahibi · Wasan Khalil Nabhan Al Mamari
Handicraft is any country pride and craft makers represent any country's culture by displaying their products in the local market and abroad. Handicraftmen having huge artisian skill but lack of marketing techniques hinders their goal of reaching national and international markets. This paper aims to study the barricad...
social sciencessocial and economic geographyother engineering and technologiesengineering and technology
No presente estudo é explorada a interseção entre marketing digital, marketing de influência e destinos turísticos. Ao longo da pesquisa teórica, será abordada a evolução do consumidor e a transição do marketing tradicional para o marketing digital, destacando mudanças significativas que levaram a esse novo paradigma,...
Redes sociaiseconomics and businesssocial scienceseWOM
Stavros P. Migkos · Nikolaos Th. Giannakopoulos · Damianos P. Sakas
Influencer marketing has emerged as a crucial element in digital marketing, significantly shaping consumer behavior and online shopping preferences. This study examines the multidimensional impact of influencer marketing by analyzing engagement metrics, marketing effectiveness, and consumer decision-making processes, b...
media and communicationsFCMHF5001-6182social media marketing
null Muh Nur Luthfi Azis · null Alim Citra Aria Bima · null Gilang Romadhon
Micro, Small and Medium Enterprises (MSMEs) are one of the important sectors in the Indonesian economy. In this digital era, MSMEs need to utilize digital marketing strategies to increase their competitiveness. This journal describes digital marketing strategy assistance activities carried out for MSMEs in Semanding Vi...
This study critically evaluates the effectiveness of contemporary digital marketing practices and their impact on organizational performance. As digital marketing evolves into a core business function, this research examines its strategic role in enhancing customer engagement, brand equity, and revenue growth. Through...
Tatiana Fejling · Elena Torosyan · Olga Tsukanova · Olga Kalinina
Experience economy and digital economy inside of which new level of 'brand-targeted public' communication is being shaped assume significant importance in new market conditions. Empirical marketing and digital marketing contribute to establishment of long-term relations with consumers and shaping of stable links in the...
4. Educationother engineering and technologiesengineering and technology
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