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null B. S. Bornoma · null Michael Raphael Onenyi · null Muhammad, Sulaiman Abubakar
This study investigated the mediating role of customer engagement in the relationship between digital marketing adoption and the performance of small and medium-sized enterprises (SMEs) in Nigeria. The study was guided by three research questions and three null hypotheses tested at 0.05 level of significance. The popul...
In the digital marketing industry, trends are changing faster than ever, additionally the role of agencies is expanding and giving them the opportunity to perform on a global level. Traditional forms of marketing allowed agencies to establish themselves locally, but with digital transformation and newly developed digit...
Omar Sajid · Charles Ramendran SPR · Abdulkarim M. Jamal Kanaan-Jebna
Social media has revolutionized consumer behavior, particularly among digital natives, who are deeply integrated into digital ecosystems. This study explores the evolution of social media from its origins in Usenet to modern platforms like Facebook, Instagram, and TikTok, emphasizing its role in shaping consumer intera...
Emily Anahi Andocilla Miranda · Joanna Vanesa Fiallos Alarcón · César Andrés Guerrero Velástegui · Héctor Daniel Morocho Lara
This study addresses the need to improve customer retention and online interaction for "Flip Flop," a company with a customer base of 150 individuals dedicated to the production and marketing of footwear. The research focuses on implementing gamification as a strategic tool in digital marketing. The main objective is t...
Interacción en líneaTechnologyRetención de clientesT
One of the most important for companies today are the problems of growing competitive pressure from foreign manufacturers, increasing consumer competencies; increasing the role of positioning and, as a consequence, product branding; acceleration of implementation processes, intensification of promotion of new goods and...
media and communications9. Industry and infrastructuresocial sciencesInternational relations
This dissertation is presented to obtain the bachelor’s degree in Business Administrationand Management from the Universidad Pontificia de Camillus. The project is framedunder the line "Data analysis in digital marketing: Web analytics", which is organized ina first part chronological review on data analysis and digita...
MarketingFOS: Economics and business330Economía del cambio tecnológico
Tony Sitinjak · Budi Berlinton Sitorus · Martha Ayerza Esra · Elis Sondang Dasawaty · y 1 más
Currently mastery of digital marketing has become a must for business people. However, there are<br />still many parties who have not mastered it. In order to provide briefing and enrichment on digital<br />marketing strategy, this community service activity (PKM) was carried out in collaboration with<br />Dekopinda -...
social sciencespsychology and cognitive sciences16. Peace & justice3. Good health
IntroductionPrevious studies have analyzed the application of digital marketing in the hotel industry during the Covid-19 pandemic. However, research on digital marketing in the context of the hotel industry with an Islamic approach is still limited.ObjectivesThis study discusses the implementation of digital marketing...
Islamic tourismeconomics and businesssocial sciencessharia business
Small and Medium-scale industries play a major role in both developed and developing countries. They contribute to the growth of the economy in various ways such as generating job opportunities, new venture development, and opening up new avenues for economic growth in a country. In Sri Lanka Small and Medium-sized Ent...
Silva, Catarina · Antunes, Francisco · Ramalho, Joana · Gil, João · y 3 más
Este artigo tem como objetivo analisar o marketing digital desenvolvido pela empresa TAP Air Portugal e efetuar uma comparação com a Easyjet e a Emirates. Metodologicamente, numa primeira fase realizou-se uma revisão da literatura em diversas bases de dados, através da ProQuest, do RCAAP, do RECIL e do Google Scholar....
economics and businesssocial sciencesMARKETING DIGITALTAP
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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