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Ramadhani, Kansa Dwi · Saediman, Haji · Fyka, Samsul Alam
This study aims to analyze the extent to which digital marketing is utilized and its correlation with business characteristics and actors in the culinary industry that partner with online transportation service providers in Kendari City. The study population consists of 220 culinary businesses that partner with the Gra...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
Digitization, digitalization, and digital transformation are increasingly being adopted by organizations across various industries. When talking about digitization, most private companies have passed the initial stages of the process. As these organizations progress through the various stages of digitization, there is...
Digital marketing adoption has expanded rapidly across emerging economies, creating new opportunities for firms to influence consumer behavior. However, evidence regarding its impact on long-term consumer outcomes remains fragmented and theoretically inconsistent. This study aims to synthesize the existing literature o...
Abstract This research study aims to discuss the mutual and increasingly interdependent relationship between digital marketing and e-commerce to foster business growth in the modern economy. The authors used secondary data from authoritative sources including industry reports, peer-reviewed academic journals, market re...
The increasing emphasis on environmental sustainability has accelerated the development of green startups, eco-innovations, and electric vehicle (EV) charging infrastructure. In this context, digital marketing practices have emerged as important mechanisms for enhancing environmental awareness, generating customer inte...
Paramitha Hikmah Rimaningtyas · Izzan Arimi · I Made Sukresna · Hersugondo Hersugondo
The increasing adoption of digital technologies and sustainability-oriented business strategies has encouraged organizations to integrate digital marketing capabilities into their long-term value creation processes. This study analyzes the contribution of digital marketing capability to corporate sustainability and fin...
Just as electronic marketing has advantages, it also has its disadvantages. Through it, illegal products can be marketed, which are prosecuted by governments in traditional markets. These products have found a safe haven in the electronic marketing to market them. One of these products is drugs, which are a major threa...
medical and health sciencesclinical medicine16. Peace & justice3. Good health
The phenomenon of technological development is growing rapidly based on digital information system technology in Indonesia today. Some financial products and exchange rates commonly used in electronic payments have now become an unavoidable paradigm in trade or services. Objective This research aims to determine the co...
New opportunities in the field of digital marketing, notably in the Metaverse, have been made possible by the rising use of 6G networks and blockchain technology. In the context of 6G and the Metaverse, this article seeks to examine the possibilities of blockchain-based digital marketing. It explores the use of blockch...
Inayatillah Djakfar · null Isnaliana · Nor Azzah Kamri · Nining Puji Rahayu · y 1 más
In the current era of rapid technological advancement, digital marketing has become a vital strategy for business sustainability and growth, especially among Micro, Small, and Medium Enterprises (MSMEs). Effective and efficient use of digital marketing tools can significantly enhance market reach, increase brand awaren...
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