Buscador de Tesis y publicaciones académicas

Navigating the modern marketing landscape: Embracing hybrid marketing as the new normal for comprehensive outreach strategies

Kumar, Atul · Gawande, Amol

Hybrid marketing is a promotional strategy that includes both traditional and digital marketing. Rather than focusing primarily on online platforms or in-person touchpoints, hybrid marketing combines the two to create a more successful and comprehensive outreach strategy. It combines marketing strategies from both grou...

Problems of forming marketing competencies in the digital economy

Nataliia Krasnostavskaia · Tatyana Maslova · Lidiya Ruglova · Marina Chigir

Abstract The spread of digital technology is transforming society and the economy. These changes affect the labor market. Modern employers need flexible marketing staff who can think creatively and make decisions in conditions of high environmental turbulence. For this, it is necessary to change the approach in trainin...

14th Annual Marketing Conclave 2024 at Jaipuria Noida

Autoría no especificada

14th Annual Marketing Conclave was organised at Jaipuria Institute of Management Noida, by Marketing Club INVICTUS under the aegis of the Marketing Area Jaipuria Institute of Management, Noida on January 13, 2024. The theme of the conclave was "Marketing in the Metaverse," which aimed at exploring the intersection of m...

The Effect of Trust, Emotional Marketing, and Spiritual Marketing on Consumer Decisions To Choose Shopee Pay Digital Wallet Services

Isyana Rahayu · Didik Setiyadi

Strategic Marketing and Stakeholder mapping report

Autoría no especificada

Strategic Marketing and Stakeholder mapping report

Цифрова трансформація інтегрованих маркетингових комунікацій підприємств ринку будівельних матеріалів

Autoría no especificada

The specific features of the transformation of the marketing communication policy of enterprises operating in the building materials market under wartime conditions are generalized, which are characterized by increased uncertainty, intensified competition, and higher consumer requirements for product quality. The influ...

Strategic Approaches and Innovations in Digital Marketing for Enhancing B2B Sales Performance

HADAGALU GOVINDAPPA, NANDAN KUMAR#idabnull

Abstract This master thesis delves into "Strategic Approaches and Innovations in Digital Marketing for Enhancing B2B Sales Performance," focusing on Casanova Prosecco organization. It merges theory and real-world insights, highlighting digital strategies' vital role in today's B2B landscape. Divided into two parts, it...

EXPLORING THE IMPACT OF DIGITAL MARKETING ON CONSUMERS' PURCHASE DECISIONS AND LIFE SATISFACTION IN THE LUXURY BRAND SECTOR

Dr. Danish Khan · Mr. Tapan Pandit · Dr. Gagan Mittal

In today’s rapidly evolving digital landscape, luxury brands are increasingly relying on digital marketing strategies to maintain relevance, exclusivity, and emotional connection with consumers. This study explores the impact of digital marketing on consumer purchase decisions and life satisfaction in the luxury brand...

MEMBANGUN KEMANDIRIAN EKONOMI SANTRI MELALUI SABLON DIGITAL DAN DIGITAL MARKETING DI PONPES BIDAYATUL ULUM

Despita Meisak · null Nurhadi · null Hanan Laras Sabrina · null Raka Jumersyah Pratama · y 1 más

Program Pengabdian kepada Masyarakat ini bertujuan memberdayakan santri Pondok Pesantren Bidayatul Ulum, Kabupaten Muaro Jambi, melalui pelatihan sablon digital dan digital marketing guna membangun kemandirian ekonomi berbasis teknologi kreatif. Permasalahan mitra meliputi keterbatasan alat produksi, rendahnya kemampua...

IMPACT OF PRIVACY ON THE MARKETING PERFORMANCE

JASSIM AHMAD AL-GASAWNEH · KHALID N. ALZUBI · MOHAMMAD HASAN · JAMAL M.M. JOUDEH · y 2 más

Abstract Hotel sector is encountering a significant number of challenges, especially in terms of marketing performance and customer perception. It is thus crucial that hotel managers consider guest satisfaction when implementing strategies for enhancing product promotion, brand value and marketing performance. Given th...