Buscador de Tesis y publicaciones académicas

Digital Marketing Berbasis Kearifan Lokal: Membangun Identitas Produk UMKM NTB Dalam Pasar Global

Adi Prayuda, I Putu Septian · Basit, Abdul · Sakti, Reza Arviciena · Zahari , Yudhi Kurniawan

Micro, Small, and Medium Enterprises (MSMEs) in West Nusa Tenggara (NTB) have great potential thanks to their unique cultural richness, yet they face major challenges in global market competition due to limited digital literacy and suboptimal promotional efforts. This study aims to understand how the application of dig...

Marketing transformations: Re-thinking marketing, digital first

Julia Wolny

Uloga digitalne marketinške komunikacije visokih učilišta

Guštin-Predolac, Luna

U današnjem globalnom poslovnom okruženju, digitalna marketinška komunikacija sve više dobiva na važnosti kao neophodna komponenta za postizanje uspjeha u različitim industrijama. Posebno u kontekstu visokog obrazovnog sektora, digitalna marketinška komunikacija igra ključnu ulogu u privlačenju i angažiranju ciljne pub...

Digital Marketing as a Technology for Promotion of Organic Products

null I. Novytska

The article highlights the use of digital marketing as an opportunity for modern promotion of organic products, which should turn into a complex of multidirectional components, such as: a deep study of the online audience, its behavioral component; Engaging all possible audience segments immersion of production employe...

Antecedents and Outcomes of Marketing Agility: A Dynamic Capability Leading to Performance

Aamir Abbas · Arfan Ali

In this digital era, digital startups require different capabilities to enhance performance. Marketing agility can be one of these capabilities, but how it can be developed remains unexplored. Therefore, this research aimed to investigate the antecedents and outcomes of marketing agility. It has investigated the role o...

Značaj digitalne marketinške strategije na primjeru brenda Gucci

Martinović, Iva

This paper, entitled ,,The Importance of Digital Marketing Strategy on the Example of the Gucci brand’’, deals with marketing in the digital space. The aim of this paper is to explain the digital marketing strategy on the fashion brand Gucci. Fashion houses today have extremely high competition, given that we live in a...

Adoption of Digital Technology and Marketing in Enhancing SMEs Business Performance

A Musfirah · Aslam Jumain

Purpose: This study examines the effects of technology adoption and digital marketing on the performance of Small and Medium Enterprises (SMEs), with Human Resource (HR) readiness tested as a mediating variable. Methodology/approach: A quantitative, cross-sectional survey was conducted with 300 SMEs in Kecamatan Mangga...

KONTEN MARKETING DALAM INDUSTRI KREATIF DI ERA DIGITAL

Aldin, Aldama

Maraknya industri kreatif di Indonesia menjadikan konten komunikasi digital menjadi senjata utama dalam memasarkan sebuah produk atau jasa. Tantangan dalam mengelola konten marketing dan digital marketing menjadi perhatian khusus karena keberhasilan untuk memikat target pasar dalam memutuskan pembelian dan menanamkan b...

Digital marketing and the inhibiting factors in adoption for microenterprises

Dudley, Claire Nicoli

Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor

Hari Muharam · Hari Gursida · Isnurrini Hidayat Susilowati · Wiwik Widiyanti · y 2 más

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is...