Buscador de Tesis y publicaciones académicas

PERANAN KEMASAN (PACKAGING) DALAM MENINGKATKAN PEMASARAN DIGITAL PRODUK USAHA MIKRO KECIL MENENGAH (UMKM) DI DESA FIRDAUS

null Santi M Hasibuan · null Fitri A Lestari · null Junita Putri Rajana

Community Service Partners in this activity are Micro, Small and Medium Enterprises (MSMEs) which are engaged in the business of producing and buying and selling snacks in Firdaus Village. This study aims to find out how the strategy for improving MSMEs is THE ROLE OF PACKAGING IN IMPROVING DIGITAL MARKETING OF MICRO S...

Improvement of marketing performance: Role of market sensing, digital marketing, and value creation ambidexterity

Mulyana Mulyana · Tatiek Nurhayati · Erlinda Ramadhani Permata Putri

DIGITAL MARKETING FOR SMEs OPERATED BY HOUSEWIVES OF MALAKA SARI IN PANDEMIC SITUATION

Sevenpri CANDRA · Sulistyo HERIPRACOYO · Nuril Kusumawardani Soeprapto PUTRI · Anisa LARASATI · y 1 más

Covid-19 pandemic affected people’s lives and economic situation. In Malaka Sari, East Jakarta, Housewives were adapting to the situation by establishing home industry SMEs that produced several products, including products from used cooking oil as material. Due to pandemics, physical marketing was restricted, and thes...

The effects of digital marketing, word of mouth, and service quality on the purchase decisions: An empirical study of food SMEs products

Layung Paramesti Martha · Ardhin Primadewi · Enni Soerjati Priwirjanto · Endang Fatmawati · y 3 más

The purpose of this study is to analyze the influence of digital marketing, word of mouth, and service quality on purchasing decisions through a quantitative questionnaire using an accidental sampling method. The research is designed to find out the relationship between the influence of digital marketing, word of mouth...

GDPR –Impact of General Data Protection Regulation on Digital Marketing

Parlov, Natalija · Sičaja, Željko · Katulić, Tihomir

Due to the rapid development of technology, in the last ten years digital marketing has given rise to sophisticated automated models for successfully affecting the behaviour of consumers whose fundamental rights, such as the right to privacy and the right to the protection of personal data, have often been violated bec...

Digital Technologies in Agrarian Marketing

Serhii O. Koberniuk

This article is aimed at studying the current directions of application of digital technologies in agrarian marketing. The purpose of the article is to define current trends in the development of digital technologies in order to evaluate their potential, problems of use, adaptation of opportunities to improve the effic...

The Digital Marketing Revolution: A Strategic Exploration of Influencer Dynamics and Predictive Consumer Analytics in the Age of Data-Driven Decision Making

Pratik Pandit Kamble · Dr. Yogendrah Deaokar

The digital marketing landscape has evolved from simple online advertisements to complex, data-driven ecosystems. This research paper investigates the impact of influencer marketing and consumer analytics on modern brand-building strategies. The study aims to analyze how social media influencers bridge the gap between...

The Digital Makeover: Integrating Influencer Marketing and Consumer Analytics to Revolutionize Salon Management, Setup, and Freelance Consulting (2025-26)

Dr Snehal Suresh Sukate. · Sheetal Suresh Sukate

The beauty and wellness industry has shifted from traditional "word-of-mouth" to "scroll-and-click" marketing. This research paper explores the strategic correlation between digital marketing tools and the operational success of salon owners and consultants. It examines how influencer marketing drives brand trust and h...

THE DIGITAL NECESSITY IN MARKETING EDUCATION TO THE MILLENNIAL GENERATION

POPOVIC SEVIC, Nevenka · SLIJEPCEVIC, Milica

Higher education institutions nowadays approach important technological challenges that consequently change the students’ entire educational world. Universities together with marketing educators are exploring how new digital technologies could be applied as an effective pedagogical tool. This article contributes to the...

The Influence of Email Marketing on Customer Loyalty in the E-Commerce Retail Arena in India

Yogananda, Tarun

The study analyses the influence of email marketing on customer loyalty in the Indian ecommerce retail industry. In the fast-paced digital market, email strategies play a crucial role in developing lasting customer relationships and strengthening brand loyalty. Using quantitative methodology, this study examines the re...