Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto

The Rise of Digital Marketing: Trends, Tools, and Transformations in the Digital Era

Siraj Basha R · Raghavendra Kulkarni

Digital marketing has revolutionized the way businesses connect with customers in the 21st century. With rapid technological advancements and the widespread use of the internet, traditional marketing strategies have evolved into data-driven, real-time, and highly personalized digital campaigns. This article explores th...

search engine optimization digital marketing digitalization Social Media

• Zenodo
• English
• DOI: 10.5281/zenodo.18092537

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Artículo 2021 Acceso abierto Revisado por pares 3 citas

Development of digital marketing theory

Tatiana Kolodnik

This article examines digital marketing as a multidimensional economic phenomenon that takes into account the development of scientific and technological progress. The study conveys the author's approach to the definition of the concept, channels and types of digital marketing, introduced on the basis of the use of dig...

9. Industry and infrastructure 11. Sustainability 8. Economic growth 1. No poverty

• Publishing House Belorusskaya Nauka
• DOI: 10.29235/1818-9857-2021-1-53-57

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Artículo 2023 Acceso abierto Revisado por pares

Sosialisasi Dan Pelatihan Digital Marketing Sebagai Sarana Media Promosi UMKM Pada Kelurahan Purwosari Kecamatan Mijen Kota Semarang

null Deewar Mahesa · null Jaluanto Sunu Punjul Tyoso · null Puji Setya Sunarka

The Covid-19 pandemic has driven major changes in business, with an increase in online activities such as working, studying and shopping. MSME players must adapt to this condition, utilizing digital marketing to market their products. The service team held outreach and training to increase MSMEs' understanding of the b...

3. Good health

• Universitas Maritim AMNI Semarang
• DOI: 10.58192/sejahtera.v3i1.1683

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Artículo 2025 Acceso abierto Revisado por pares

Beyond the Screen: Navigating Consumer Perspectives on Digital Marketing Channels, Challenges and Future Trends

J Nithya · Mr. Pragadheswaran -

Digital marketing uses online platforms, social media, search engines, and other digital gears to promote products, services, and brands. With the swift expansion of the internet, digital marketing has become a serious aspect of business strategy for organizations worldwide. As technology evolves, businesses houses mus...

economics and business social sciences

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2025.v07i02.40905

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Artículo 2026 Acceso abierto Revisado por pares

Pengaruh Pemasaran Digital terhadap Keputusan Menggunakan Pinjaman Online Oleh Masyarakat Kota Batam

null Listia Nurjanah · null Jeksen Ricaprio

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital terhadap keputusan pembelian pinjaman online di Kota Batam, dengan kepercayaan sebagai variabel mediasi. Pemasaran digital diukur melalui tiga strategi utama, yaitu email marketing, mobile marketing, dan digital retargeting. Data dikumpulkan melalui...

economics and business social sciences

• Yayasan Dharma Indonesia Tercinta (Dinasti)
• DOI: 10.38035/jemsi.v7i3.7218

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Artículo 2025 Acceso abierto Revisado por pares

The Role of Payment Technology and Digital Marketing in Shaping Gen Z Consumer Behavior: A Literature Review and Future Research Directions

Pilifus Junianto · Vina Apriliani Suudiah

Generation Z, as digital native consumers, exhibit unique behavioral patterns in adopting digital payment technologies and responding to digital marketing strategies. This article reviews 20 reputable international journals related to the role of digital payment technology and digital marketing in shaping Generation Z'...

media and communications social sciences

• Sekolah Tinggi Ilmu Ekonomi Bentara Persada
• DOI: 10.62820/trt.v8i1.160

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Tesis de maestría 2022 Acceso abierto

Digital marketing plan for Openline Group

Marques, Arménio Henrique Mota

Following the curricular internship at the company Openline Group, this report aims to develop a digital marketing plan, taking into account that the Openline Group does not have an active digital marketing plan which is essential for having an impact on the digital presence of any organisation. "Digital marketing is n...

Social network economics and business social sciences Website

• Portugal
• English

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Other 2026 Acceso abierto

Best Digital Marketing Agency in Hyderabad

webrocz

Webrocz is the Best Digital Marketing Agency in Hyderabad, offering SEO, Google Ads, social media marketing, content marketing, and website development services. We help businesses improve online visibility, generate quality leads, increase website traffic, and achieve long-term business growth through customized and r...

• Zenodo
• DOI: 10.5281/zenodo.20373063

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Artículo 2025 Acceso abierto Revisado por pares

Digital-Based Marketing Strategy Innovation ForImproving Company Competitiveness

Farhan Achmad Fajari

Digital transformation has encouraged companies to adopt innovative digital-based marketing strategies to increase competitiveness in an increasingly competitive business era. This research examines the role of innovation in digital marketing strategies, such as search engine optimization (SEO), social media marketing,...

economics and business social sciences

• Yayasan Cerdas Pedia Indonesia
• DOI: 10.65101/sinebis.v1i1.9

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Publication 2026 Acceso abierto

Digital Marketing Course In Thrissur

thvjhvkct, rjdgdgrstrhdjtd · WILLAMOWIUS, LUKAS

Dotin Digital Academy offers expert-led Digital Marketing Course in Thrissur with 300+ successful placements. Learn SEO, Google Ads, SMM & Analytics from certified professionals at Thrissur’s leading Digital Marketing Academy.

social sciences education

• figshare
• DOI: 10.6084/m9.figshare.31450975

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