Buscador de Tesis y publicaciones académicas

Product Branding Training Model for MSMEs in Probolinggo Regency

Joko Setiyo · Imam Mukhlis · Fulgentius Danardana Murwani

Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, Eas...

Implementation of Digital Marketing in Increasing Marketing Distribution at Pt. Sreeya Sewu Indonesia, Tbk

null Gita Siwi Anggraeni

The goal of this research is to shed light on the marketing process at PT. Sreeya Sewu Indonesia, Tbk, with a focus on enhancing its digital marketing distribution. The data collection process for this company starts from December 11, 2023, to January 5, 2024. After the data collection process is complete, the research...

The Use of Mobile-Based Android Media In Digital Marketing Learning To Improve Learning Motivation

Achmad Muslichun · Triana Rejekiningsih · Deny Tri Ardianto · Mustagfirin Mustagfirin · y 1 más

Background - The development of digital marketing competencies is essential in technology-driven industries. However, learning outcomes and students’ motivation in digital marketing courses at Magistra Utama Surakarta remain suboptimal due to the limited use of interactive and engaging learning media. Conventional teac...

ЦИФРОВІ ТЕХНОЛОГІЇ ЯК ДРАЙВЕР ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ

Autoría no especificada

This article examines digital technologies as a key driver of improving the effectiveness of marketing communications in the context of the digital economy and increasing environmental uncertainty. The study focuses on the transformation of marketing communications from traditional and instrumental approaches toward ad...

Impact of Consumer Behaviour on Sales and Marketing

Pehal Srivastava

Abstract Understanding consumer behaviour is vital for effective marketing and sales strategies. This study examines how psychological, social, and digital influences shape consumer decisions and how these insights are used by businesses to drive marketing success and boost sales performance. A mixed-method approach co...

DIGITAL MARKETING STRATEGY FOR MSMEs IN THE VUCA ERA (Volatility, Uncertainty, Complexity, and Ambiguity)

Sri Lestari

Economic growth in Indonesia currently driven by various sectors, one of which is the micro, small and medium enterprise (MSME) sector. However, the biggest problems faced by MSMEs in Indonesia today are capital (51.09%) and marketing (34.72%). In today's VUCA era, business situations are volatile and lead to uncertain...

Influencer Marketing and Trust in the Era of Deepfakes

Dr. Mohammad Asadullah Khan

ABSTRACT The rise of influencer marketing has transformed digital communication, enabling brands to engage directly with consumers through trusted social media figures. However, the advent of deepfake technology poses new challenges to authenticity, credibility, and trust. This conceptual paper explores how deepfakes i...

Experiment ended

Autoría no especificada

INFLUENCE OF ARTIFICIAL INTELLIGENCE ADOPTION, BIG DATA ANALYTICS, AND MOBILE MARKETING ON MARKETING PERFORMANCE: THE MODERATING ROLE OF DIGITAL TRANSFORMATION READINESS

null Nisar Fatima · null Tamsila Gill · null Dr. Qaisar Maqbool Khan

Purpose - Organizations in fast-moving markets are increasingly stressed to reconsider their approach to attracting, engaging and retaining customers. The paper will consider the impact of three discrete digital capabilities, on marketing performance, that are Artificial Intelligence (AI) adoption, Big Data Analytics (...

Development of trust marketing in the digital society

Nadezhda Popova · Andrei Kataiev · Ruslan Skrynkovskyy · Anna Nevertii

The development of a digital society, rapid access to information sources changes the consumers' behaviour in terms of goods and services purchased online. In these conditions, the key to business development is trust: trust in web sites, information and brands represented on the Internet. Trust promotes consumers’ dec...