Buscador de Tesis y publicaciones académicas

The Secret Behind Fast-Growing Brands? Digital Marketing Services In Canada

RCSPL Canada Inc

Curious what actually separates fast-growing brands from the rest? It usually comes down to consistent, well-executed Digital Marketing Services In Canada — not luck, and not a bigger budget. From SEO to targeted ads to content that actually connects, the businesses pulling ahead are the ones treating marketing as an o...

Article RETRACTED due to malpractice Empowering Instructors through HRM Practices to Implement Digital Marketing Strategies for Promoting Student Engagement in University Physical Activitiesstructors through HRM Practices to Implement Digital Marketing Strategies for Promoting Student Engagement in University Physical Activities

null Amirhossein Golzarizamir

Introduction: Promoting student engagement in physical activities is a cornerstone of holistic education in higher education. While digital marketing serves as a key tool for this purpose, a significant research gap exists regarding the synergistic relationship between Human Resource Management (HRM) practices, instruc...

ZEISS Always Clear: Developing an Integrated Digital Marketing and Visual Communication Strategy for a Fictional Optical-Lens Product

Dimou, Foteini Nefeli

This independent academic working paper presents a strategic case study for “ZEISS Always Clear,” a fictional optical-lens product concept originally developed during undergraduate Digital Marketing coursework and comprehensively redeveloped in 2026. The paper develops an integrated digital marketing and visual communi...

Digital Marketing Communication - Ujian Akhir

lfa, N.A.

Digital Ascension: Digital Marketing Strategies of Skytrax 5 Star Airlines

Mehmet Emin Keke

A Study of Impact of Social Media Marketing in Consumer Behaviour

Shekhar Bhardwaj - · Prof. Sumit Koul -

This master's thesis explores how social media marketing affects customer behavior in the modern digital environment. Businesses looking to succeed in the digital marketplace must now comprehend social media's impact on consumer behavior due to its widespread use and crucial position in marketing tactics. Using a mixed...

Analisis Strategi Digital Marketing Meta Ads dan TikTok terhadap Keputusan Pembelian Kopi Sachet Kang Kopi di Provinsi Jawa Barat

Benny Tunggul Hasiholan · Irma Purbawati Wisnandar

Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing melalui Meta Ads dan TikTok Marketing terhadap keputusan pembelian kopi sachet Kang Kopi di Provinsi Jawa Barat. Menggunakan metode regresi linier berganda, penelitian ini melibatkan 150 responden dan mengukur pengaruh dua variabel independ...

The Impact of Influencer Marketing on Halal Product Purchase Decisions: An Analysis in the Digital Era

null Nanda Alfreda Putri · null Mariyatul Kiptiyah · null Revalina Aurelia Oktanti · null Shabahah El Rojana · y 2 más

This study aims to understand the impact of influencer marketing strategies on consumer attitudes in choosing halal products in the digital era. The approach used was a systematic literature review, examining 15 relevant journal articles from both Indonesia and abroad. The study results show that marketing through infl...

Peran Kapabilitas Pemasaran Digital dalam Meningkatkan Ketangkasan Proses Bisnis dan Kinerja Pemasaran

null Wesly Tumbur ML Tobing · null Lukman Santoso · null Reni Veliyanti

The purpose of this research is to examine the role of business process agility in creating a significant relationship between digital marketing capabilities and marketing performance in construction companies in Java. The research method was carried out quantitatively by collecting data by distributing questionnaires...

Multimedia Advertising and Marketing Methods in the Context of Digital Communication

Zhou Shen

This study uses a longitudinal multi-case study design and the objectives of the study are: 1. to explore the application of digital content marketing (DCM) strategies in the context of digital communication; 2. to identify the communication objectives used in their DCM strategies for social media using luxury car bran...