Buscador de Tesis y publicaciones académicas

Digital Marketing of Unhealthy Foods and Non-alcoholic Beverages to Children and Adolescents: A Narrative Review

Gabriela Fretes · Paula Veliz · Ana Maria Narvaez · D’Arcy Williams · y 3 más

With growing access to electronic devices and time spent online, the food and beverage industry increasingly uses digital media to market unhealthy foods and non-alcoholic beverages (high in unhealthy fats, sugars, and/or salt and often highly processed) to children and adolescents. We conducted a narrative review of t...

PENGARUH SOCIAL MEDIA MARKETING TERHADAP PENINGKATAN KUNJUNGAN DI LAYANAN KESEHATAN

Widya Ayu Shantika · Merdayana Merdayana · Meyta Minggar Kusumasari · Shafira Fitriany · y 3 más

Transformasi digital telah mengubah lanskap pemasaran rumah sakit, menjadikan digital marketing sebagai instrumen strategis yang imperatif. Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing, khususnya social media marketing (SMM), terhadap peningkatan kunjungan pasien di rumah sakit melalu...

Integration of Traditional and Digital Marketing Communication Strategies in New Student Recruitment

Abdul Haris · Selamat Riadi · Widya Nengsih · Rd. Heri Solehudin · y 1 más

Competition among universities to attract prospective new students is now increasingly fierce, encouraging higher education institutions to adopt more comprehensive and integrated marketing communication strategies. This study aims to evaluate the effectiveness of combining conventional marketing communication strategi...

DIGITALNO MARKETINŠKO KOMUNICIRANJE V PODJETJU SIMOBIL D.D.

Cajnko, Katja

Digital Marketing is a new technological term that bursts into the world of industry. It can be defined as the promotional exposure of products or world brands through one or more forms of social networking. It has been deemed to be the new economic boom approach. Traditional marketing methods of merchandise have becom...

THE ROLE OF DIGITALIZATION IN TRADE MARKETING ACTIVITIES OF ENTERPRISES

Svitlana Vasyltsova · Maksim Hasiuk

The article analyzes the role of digitalization in the trade marketing activities of enterprises in the modern business environment. Starting with an overview of current trends in business and trade, the article discusses the key aspects of the impact of digital technologies on marketing strategies and trading processe...

Irene Blanco Marketing Digital

CAVAL, JUAN CARLOS

Transforming Digital Marketing with Generative AI

Autoría no especificada

A Comparative Study Of Online And Offline Marketing And Its Impact On Changing Consumer Behaviour

Kushagra Verma · Dr. Azra Ishrat

The rapid advancement of digital technologies, widespread internet accessibility, and increasing smartphone penetration have significantly transformed marketing practices and consumer behaviour worldwide. Traditional offline marketing methods, including print media, television, radio, outdoor advertising, and direct se...

PENDAMPINGAN PEMASARAN DENGAN DIGITAL MARKETING PRODUK SENI BUDAYA PADA UMKM DESA TULUSBESAR KABUPATEN MALANG

Esther Hesline Palandi

This service activity was carried out to provide knowledge about marketing with digital marketing of arts and culture products by MSMEs in the Tulus­besar village community, Malang district. This activity will start from Sep­tem­ber to October 2023. This activity aims to increase community inde­pendence in running thei...

El rol de la inteligencia artificial en las estrategias de comunicación de marketing digital para empresas del sector de La Floresta, Distrito Metropolitano De Quito

Carrillo Tubón, Josué Edgar · Cevallos Casasilla, Daniel Mesías

Este artículo académico examina el rol de la inteligencia artificial (IA) en las estrategias de marketing digital en empresas del sector de La Floresta, Distrito Metropolitano de Quito. Basado en un sólido marco teórico que subraya la creciente importancia del marketing digital en un entorno empresarial competitivo y d...