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76.538 resultados para «marketing digital»

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Tesis de maestría 2021 Acceso abierto

The Readiness of the Norwegian Maritime Industry for Implementation of Marketing Automation

Måseidvåg, Marcus Vestnes · Brungot, Katherine Lindsay

New technology has driven marketing into becoming entirely digital, and companies must therefore implement new digital marketing tools to stay in the game. One new digital marketing tool that has received a lot of attention by marketers is marketing automation (MA). This is because it can create and deliver personalise...

economics and business social sciences
  • NTNU
  • English
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Artículo 2022 Acceso abierto Revisado por pares

Pengaruh Digital Marketing terhadap Usaha Mikro Kecil Menengah

Jane Phoebe · Roberto Amadeus Rivan Hadiwinoto · Rudya Marcellina · Wilbert Natanael · y 5 más

The purpose of this paper is to describe the effects of digital marketing strategies that the group has used to assist Mr. Chandra, the owner of Pempek Cek Ya with growing his online presence in the social media space. According to the interview that we have done, there is a large amount of room for improvement in the...

economics and business social sciences 8. Economic growth
  • Prasetiya Mulya Publishing
  • DOI: 10.21632/jpmi.4.1.66-77
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Artículo 2025 Acceso abierto Revisado por pares

SCALE UP MOBILE VEGETABLE VENDORS IN PALANGKA RAYA CITY THROUGH FINANCIAL LITERACY AND DIGITAL MARKETING MENTORING

Syamsuri Syamsuri · Solikah Nurwati · Okta Malinda · Sri Mujiarti Ulfah

This community service program aims to provide insight and knowledge about financial literacy, competitive pricing, sound financial management, how to hygienically and attractively package fish and vegetables, how to choose the right service and marketing strategies, and how to create technological innovations by follo...

economics and business social sciences
  • Institut Pendidikan Nusantara Global
  • DOI: 10.55681/devote.v4i4.5220
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Publication 2025 Acceso abierto

THE IMPACT OF AI-DRIVEN PERSONALIZATION ON ENHANCING CONSUMER ENGAGEMENT IN DIGITAL MARKETING: AN EMPIRICAL ANALYSIS

AHMAD YOUSEF AREIQAT · TAMARA MAHMOUD RASHEED AL-QARUTY · AHMAD M. A. ZAMIL

Abstract In an increasingly competitive digital landscape, personalized marketing has rapidly become an important tactic for brands to connect with and keep hold of consumers. This study discusses the impact of personalization in online marketing fueled by AI—the impact of how current and ever improving AI algorithms p...

economics and business social sciences
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.15904833
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Artículo 2021 Acceso abierto Revisado por pares

Optimization of Digital Marketing Strategy with Implementation of SOSTAC Method

Jesi Irwanto · Wahyuning Murniati · Anisatul Fauziyah

Purpose: This training aims to develop digital marketing strategies for pesantren cooperative business entities as one of the efforts in countering the impact of the COVID 19 Pandemic.
 Design/methodology/approach: Qualitative phenomenological approach is this research approach where in the process of data collect...

SOSTAC HF5001-6182 physical sciences Business
  • Narotama University
  • DOI: 10.29138/ijebd.v4i6.1532
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Artículo 2023 Acceso abierto Revisado por pares

EFFORTS TO REACH A WIDER MARKET OF SMEs THROUGH DIGITAL MARKETING WITH ATTRACTIVE BRANDING PACKAGING METHODS IN TUJUNGSARI VILLAGE

danny kurniawan · Ilham Naufal Ramadhan · Amat Sukani · Rozikin Rozikin · y 4 más

This community service aims to increase economic value as well as reach the MSMEs market through digital marketing in Tunjungsari Village, Siwalan District, Pekalongan. This community service uses explanation, discussion and practice methods. The explanation method is carried out by conveying material related to digita...

economics and business social sciences
  • Sekolah Tinggi Agama Islam Syubbanul Wathon M...
  • DOI: 10.61136/r5yd3833
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Informe Acceso abierto

THE IMPACT OF AI-DRIVEN PERSONALIZATION ON ENHANCING CONSUMER ENGAGEMENT IN DIGITAL MARKETING: AN EMPIRICAL ANALYSIS

AHMAD YOUSEF AREIQAT · TAMARA MAHMOUD RASHEED AL-QARUTY · AHMAD M. A. ZAMIL

Abstract In an increasingly competitive digital landscape, personalized marketing has rapidly become an important tactic for brands to connect with and keep hold of consumers. This study discusses the impact of personalization in online marketing fueled by AI—the impact of how current and ever improving AI algorithms p...

  • Zenodo
  • English
  • DOI: 10.5281/zenodo.23052783
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Artículo 2026 Acceso abierto

A COMPREHENSIVE REVIEW ON E-MARKETING IN PHARMACEUTICAL INDUSTRY IN INDIA

Preeti Yadav · Dr. Yasir Arafat Elahi

The pharmaceutical industry has witnessed a transformative shift with the advent of digital technologies, giving rise to the prominence of e-marketing strategies. This review paper explores the landscape of emarketing within the pharmaceutical sector, examining the diverse strategies employed by companies to navigate t...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.20054823
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Artículo 2023 Acceso abierto Revisado por pares

How should we monitor marketing foods to children for their better eating habits?

Gregório, Maria João

Abstract There is unequivocal evidence that childhood obesity is influenced by marketing of foods and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS). Furthermore, there is convincing evidence that HFSS marketing in traditional media has detrimental effects on children's eating and eating-...

2. Zero hunger medical and health sciences clinical medicine Health sciences, Medical and Health sciences
  • Oxford University Press (OUP)
  • Portugal
  • English
  • DOI: 10.1093/eurpub/ckad160.435
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Artículo 2025 Acceso abierto Revisado por pares 5 citas

Marketing Challenges in Entrepreneurship: Perspectives from Business Students

Anas Al-Fattal

This study explores the marketing challenges perceived by aspiring entrepreneurs, focusing on undergraduate business students’ perspectives. Drawing on an empirical qualitative approach, this research utilizes data from semi-structured interviews with 31 students at a midwestern U.S. university to examine key barriers...

entrepreneurial marketing HF5549-5549.5 economics and business social sciences
  • MDPI AG
  • English
  • DOI: 10.3390/merits5010007
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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