Buscador de Tesis y publicaciones académicas

Entrepreneurial marketing as a factor for activating regional tourism development

Z. M. Tulenbayeva · А. Т. Tleuberdinovа · Stephen Pratt

In the context of intensifying competition in the global tourism market, entrepreneurial marketing is increasingly recognized as a key instrument for enhancing the competitiveness of tourism enterprises, particularly in countries with emerging tourism industries such as Kazakhstan. The purpose of this study is to devel...

Re-Engineering of Marketing for SMEs in Energy Market through Modeling Customers’ Strategic Behavior

Despina S. Giakomidou · Athanasios Kriemadis · Dimitrios K. Nasiopoulos · Dimitrios Mastrakoulis

In recent years, the energy market has seen an increase in small and medium enterprises (SMEs) participating in the sector and providing relevant services to customers. The energy sector SMEs need to acknowledge whether reengineering their marketing strategy by modeling customers’ website behavior could enhance their d...

The Influence of Digital Marketing on MSME Marketing in the Polmed Canteen

Aulia Tiara Rahmadanty

Peran Marketing Terhadap Omset Penjualan UMKM

null Wita Setiawati · null Sofi Mutiara Insani · null Syarifah Setiana Ardiati

This research explores the important role of marketing in increasing the sales turnover of Micro, Small and Medium Enterprises (UMKM) in Indonesia. The article outlines effective marketing strategies, including the implementation of digital marketing, branding, the right pricing strategy, and the role of promotions in...

How AI Tools Are Changing the Future of Digital Marketing

Qbatzclay Software Training Institute

This document explains how Artificial Intelligence (AI) tools are transforming modern digital marketing and helping businesses improve targeting, automate content creation, and make data-driven decisions. The PDF includes practical examples and real-world use cases of AI in marketing, advertising, analytics, and custom...

MARKETING SOCIO-TECHNOLOGICAL SYSTEM AS THE ENVIRONMENT OF FUNCTIONING OF DIGITAL MARKETING

Yuriy Robul

Digital Transformation Determines International Marketing Scope In Iraqi Investment Banks

Mayasah Nadhim Azeez

General Background Global economic integration and rapid technological advancements necessitate financial institutions to operate across borders without geographical limitations. Specific Background Digital platforms serve as the primary mechanism for reaching global customers in the banking sector; however, developing...

OPTIMALISASI DIGITAL MARKETING DENGAN MENGGUNAKAN KONTEN VIDEO MARKETINGPADA UMKM ANGGOTA ASOSIASI RUMAH PENGUSAHA MALANG RAYA (RPMR)

Nurul Hidayatinnisa · Helmy Adisaksana · Abdullah Helmy · Asa Wisesa Betari · y 1 más

UMKM merupakan lini bisnis yang paling banyak menyumbang kemandirian ekonominasional. Oleh sebab itu ketahanan bisnis UMKM harus diperhatikandengan cara melakukan adaptasipada setiap kondisi yang ada Memasuki revolusi industry 4.0 yang serba digital semua sektor bisnismulai melakukan perubahan bisnis yang dulunya dilak...

Digital Transformation in Supply Chain and Its Impact on Marketing Effectiveness

Samuel Holloway

Digital transformation is revolutionizing supply chain management, profoundly influencing marketing effectiveness across industries. This qualitative study explores the impact of digital transformation on supply chains and its implications for marketing strategies. Through in-depth interviews, case studies, and documen...

The role of content marketing and influencer marketing strategies and banking guarantees in SMEs bankruptcy addressing

Bunga Aditi

Micro, Small and Medium Enterprises (MSMEs) face challenges in business growth and often face bankruptcy due to various factors, such as declining consumer demand for their products and the rapid advancement of digital marketing technologies. This shift in consumer behavior towards digital platforms has particularly af...