Buscador de Tesis y publicaciones académicas

Navigating the Marketing Landscape: Artificial Intelligence and Big Data Role in Digital Marketing

Abdullah Hamamah · Basheer Al-Haimi · Wesam Tajuri

Plano estratégico de e-marketing para as medias sociais

Martinho, José Nuno Foja

A “HM Consultores” é uma empresa prestadora de serviços ao nível de consultoria especializada. A empresa pretende avançar de uma forma sustentada para um projecto de comunicação, mais concretamente, na área do marketing digital (e-marketing), com especial incidência nos medias sociais. O presente relatório de estágio s...

The Effect of Digital Marketing Activities on Purchase Decisions Through Electronic Word of Mouth (e-WOM) on Tiktok Platform

Nurazizah, Athifa Rahma · Salya, Aditya · Rafiah, Jurnia Khafidhatur · Sudarsono, Rachmat

The rapid growth of the internet has revolutionized marketing, making it more efficient through the use of digital technologies. Digital marketing is now believed to influence consumer purchasing behavior at cafes in Bandung. This study aims to examine the impact of digital marketing activities, specifically Marketing...

A QUANTITATIVE STUDY ON THE ORGANIZATION OF MARKETING ACTIVITY IN ROMANIAN ENTERPRISES

Andra-Emanuela CHIOREAN (PLEȘA) · Raul Ionuț RITI · Laura BACALI

This paper presents the results of a quantitative study on the organization of marketing activity in Romanian enterprises. The research investigates key aspects such as marketing structure, human resources, budgets and types of marketing activities carried out. Particular attention is given to the implementation of dig...

RETRACTED: Energy Efficient Digital Omnichannel Marketing Based on a Multidimensional Approach to Network Interaction

Sergey Evgenievich Barykin · Sergey Mikhailovich Sergeev · Vyacheslav Vasilyevich Provotorov · Kristina Konstantinovna Lavskaya · y 2 más

Digital Omnichannel marketing is viewed the answer to future marketing however, the concept is mired with problems related to the energy and carbon footprinting. Therefore, this study proposed energy efficient network of a complex topology of data access and marketting, where the nodes function as an objects with uniqu...

Penggunaan Digital Marketing Dalam Pembangunan Desa Wisata Catur Kintamani, Bangli

I Wayan Ruspendi Junaedi · I Gusti Bagus Rai Utama · Dermawan Waruwu

ABSTRAKPermasalahan yang ditemukan bahwa (1) Belum tersedianya pusat informasi tempat wisata, (2) Belum terintegrasi wilayah untuk dapat dijadikan sebagai potensi wisata. (3) belum adanya pusat pembuatan konten menarik mengenai promosi budaya, produksi pertanian, dan wisata. (4) Belum ada pengelolaan digital marketing...

Integration of Fintech and Digital Marketing in Optimizing Accounting Operations and Management Accounting

Hassan Ali Al-Ababneh · Arwa H. Amoush · Ali Ra’ed Alshawawreh · Maher Ibrahim Tawdrous · y 1 más

This study aims at assessing how accounting processes and management accounting can be optimized using fintech products and digital marketing. The topicality of the matter is predetermined by the intensive growth of the fintech platform, the growing significance of the channel of digital interaction with the customer,...

Analysis of the Influence of Digital Marketing, Price, Product Quality on Purchasing Decisions of Batik Arkanza Consumers

null Fathdila Fethikasari · null Juni Kristanto

This study analyzes the influence of digital marketing, price, and product quality on consumer purchasing decisions of Batik Arkanza in Surakarta. The background shows that digital transformation encourages traditional batik MSMEs to strengthen their online presence while maintaining a balance between price and perceiv...

A inserção do marketing digital para vendas de imóveis nas imobiliárias de São Paulo: Estudo de Caso

Silva, Elisa Santos da · Silva, Gabriela Mariano da · Alves, Jullia Vieira Morais · Silva, Lea Paz da · y 1 más

Este artículo abordará la inserción del marketing digital orientado a la venta de inmuebles en inmobiliarias de São Paulo. El marketing digital implementado en las inmobiliarias tiene como objetivo cambiar las estrategias de venta, permitiendo que el mercado inmobiliario se comunique de la mejor manera posible con sus...

Platform Capitalism and Uneven Digital Transformation: Organizational Constraints in Social Media–Based Property Marketing in Indonesia

Fajar Pasaribu · Mohammad Mutohar

This study examines platform capitalism and uneven digital transformation in social media–based property marketing in Indonesia, focusing on organizational constraints that shape marketing practices. While digital transformation is often framed as a linear path to efficiency and increased sales, this study argues that...