Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares

DEVELOPMENT AND ESTABLISHMENT OF INTEGRATED INTERNET MARKETING IN THE CONDITIONS OF THE DIGITAL ECONOMY

Kateryna LUKHANINA

Abstract. Objective. This article aims to reveal the essence, determine the establishment peculiarities of the integrated Internet marketing concept, and justify its place among other approaches to the marketing theory development. Methods. The theoretical, methodological, and practical basis of the research was the fu...

9. Industry and infrastructure economics and business social sciences

• Flight Academy of National Aviation Universit...
• DOI: 10.33251/2707-8620-2022-7-78-85

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Artículo 2022 Acceso abierto Revisado por pares 3 citas

PLAN DE MARKETING DIGITAL PARA INCREMENTAR LAS VENTAS. CASO DE ESTUDIO FERRETERRÍA

Ing. Karla Elizabeth Orozco Escobar · Edison Oswaldo Toapanta Mendoza · Erika Lucía González Carrión · Dany Alexander González Aguilera

En un ambiente de cambios tecnológicos las empresas necesitan del marketing digital para mantener relaciones comerciales a través de generar valor y satisfacer necesidades. Pensar en restringir la aplicación de estrategias de mercadeo en un ambiente digital, provocaría una reducción en las ventas, limitaría su crecimie...

Economics and Econometrics Organizational Behavior and Human Resource Management Mobile marketing Urban Development and Economic Impact Analysis

• Asociacion Latinoamericana para el Avance de...
• DOI: 10.37811/cl_rcm.v6i4.2961

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Artículo 2017 Acceso abierto Revisado por pares

MARKETING TOOLS: EFFICIENCY OF USE IN THE PROCESS OF FUNCTIONING OF TOURIST ENTERPRISES

Vіktorіya Svitlychna

Aspects of overcoming the crisis of tourist enterprises are studied. The factors of negative impact of the coronavirus pandemic on the tourism business are highlighted. Attention is focused on the study of marketing activities in the process of functioning of tourist enterprises in the difficult conditions of the pande...

9. Industry and infrastructure economics and business social sciences 11. Sustainability

• Limited Liability Company Publishing Service...
• DOI: 10.25313/2520-2294-2021-4-7082

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Artículo 2026 Acceso abierto Revisado por pares

Meningkatkan Pemasaran Produk Melalui Digitalisasi Konten pada UMKM Camilan Brand Asaa Arpik

null Agus Rahmat Santoso · null Nizar Fahmy Maulana · null Sudarmiatin Sudarmiatin · null Yuli Soesetio

This community service activity aims to improve the digital marketing capabilities of the ASAA Arpik snack MSME through the digitization of content on various digital platforms. The activity partner is the ASAA Arpik MSME owned by Siti Zulaikah located in Sukosari, Gondanglegi, Malang. The main problems faced by the pa...

• CV. Alim's Publishing
• DOI: 10.59024/faedah.v4i2.1723

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Artículo 2026 Acceso abierto Revisado por pares

Pengaruh Inovasi Digital Marketing dan User Generated Content Terhadap Kinerja Penjualan Melalui Electronic Word Of Mouth

Johnifrah Putra Nazara · Irsal Fauzi

Penelitian ini bertujuan untuk menganalisis pengaruh Inovasi Digital Marketing dan User Generated Content terhadap Kinerja Penjualan melalui Electronic Word of Mouth (e-WOM). Perkembangan teknologi digital yang pesat mendorong pelaku usaha untuk mengadopsi strategi pemasaran berbasis digital guna meningkatkan daya sain...

economics and business social sciences

• Universitas Pahlawan Tuanku Tambusai
• DOI: 10.31004/riggs.v5i1.7301

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Artículo 2025 Acceso abierto Revisado por pares

PENINGKATAN KAPASITAS PEMASARAN UMKM MELALUI SOSIALISASI DIGITAL MARKETING DI NAGARI KOTO KOCIAK

Yindrizal Yindrizal · Fatma Poni Mardiah · Alfitman Alfitman · Nur Ari Sufiawan · y 1 más

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor usaha yang konsisten dan terus berkembang dalam perekonomian nasional. Perkembangan teknologi informasi dan internet telah membawa perubahan signifikan dalam strategi pemasaran produk, di mana tren pemasaran tradisional (offline) bergeser ke pemasaran berbasis di...

economics and business social sciences

• Universitas Andalas
• DOI: 10.25077/bina.v8i4.818

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Publication 2026 Acceso abierto

A Study on Impact of Influencer Marketing on the Adoption of the Digital Wallets in Bangalore (A Secondary Data Analysis)

Amaljith Manoj

In recent years, the adoption of digital wallets has increased rapidly in urban India due to the growth of smartphones, internet access, and digital payment systems, and Bangalore, being a major technology hub, has seen wide usage of digital wallets for daily transactions. Along with this growth, influencer marketing h...

economics and business social sciences

• Zenodo
• English
• DOI: 10.5281/zenodo.18325217

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Artículo 2025 Acceso abierto Revisado por pares 1 cita

The role of digital promotion in enhancing hotel competitiveness in Bali’s tourism sector

Anak Agung Ayu Mirah Kencanawati · I Nyoman Meirejeki · Ni Nyoman Supiatni · I Ketut Suarta

- In the digital era, hotel businesses are increasingly adopting digital promotional strategies due to their cost-effectiveness, speed, and ability to reach wide and diverse audiences. This study explores the role of digital promotion in enhancing hotel competitiveness in Bali’s tourism sector. Specifically, it aims to...

economics and business social sciences

• Yayasan Mitra Persada Nusantara
• DOI: 10.58881/jcmts.v4i2.366

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Tesis de maestría 2018 Acceso abierto

Desenvolvimento de uma ferramenta de marketing digital no apoio à estratégia digital

Cunha, Filipa Alexandra Madureira

O mercado atual é constituído por um novo tipo de consumidor, constantemente conectado à internet, e, por isso, é necessário que as empresas adaptem as suas estratégias de marketing. O conceito de marketing tornou-se quase indissociável do conceito de marketing digital e este último está intimamente relacionado com o d...

Domínio/Área Científica::Ciências Sociais::Economia e Gestão Digital marketing economics and business social sciences

• Portugal
• Portuguese

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Tesis (sin nivel) 2023 Acceso abierto

Influence of digital promotional strategies on the marketing performance of fast-moving consumer goods manufacturers in the beauty and personal care sector in Nairobi, Kenya

Tongoi, T.

As the global business world faces immense and dynamic challenges, today’s marketing executive must be more strategic in their decision making. Emerging digital technologies offer marketers new opportunities to achieve their business performance objectives. The main objective of this study was to determine the influenc...

economics and business social sciences

• Strathmore University
• Kenya
• English

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